InterContinental Hotels Group vs TownePlace Suites Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of InterContinental Hotels Group vs TownePlace Suites including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
InterContinental Hotels Group Franchise
TownePlace Suites Franchise
Investment $70,494,125 - $103,087,610$9,180,100 - $25,635,600
Franchise Fee $75,000$50,000 - $100,000
Royalty Fee 5%-
Advertising Fee --
Year Founded 19521997
Year Franchised 19541997
Term Of Agreement Varies; avg. 10 years-
Term Of Agreement Varies; avg. 10 years-
Renewal Fee Varies-


Business Experience Requirements

 
InterContinental Hotels Group Franchise
TownePlace Suites Franchise
Experience --

Financing Options

 
InterContinental Hotels Group Franchise
TownePlace Suites Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/Yes-/-
Payroll No/Yes-/-

Training & Support

 
InterContinental Hotels Group Franchise
TownePlace Suites Franchise
Training On-The-Job Training Classroom Training -
Support Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
Operations 1% of all franchisees own more than one unit

Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

-

Expansion Plans

 
InterContinental Hotels Group Franchise
TownePlace Suites Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion Yes-

Company Overviews

About InterContinental Hotels Group

InterContinental Hotels Group is a leading global hospitality group, with more than 3,500 hotels and 534,000 guest rooms across nearly 100 countries and territories. Every year more than 120 million people find a welcome at one of our lodging brands.

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"Entrepreneur
#483 in Franchise 500 for 2020.


About TownePlace Suites

TownePlace Suites: The Special Features of Our Extended Stay Hotels For your comfort Our extended stay hotel offers suites that are 25% larger than typical hotel rooms Luxury bedding - crisp linens, fluffier pillows, thicker mattresses Separate living and sleeping areas Three spacious floor plans: studio, 1- and 2-bedroom suites Electronic card-key locks Smoke detectors and sprinklers For your convenience Fully equipped kitchen including conventional full-size refrigerator/freezer, stovetop, oven, coffee maker, microwave, eating utensils, and dishwasher Adjoining studio suites available Suites designed for persons with disabilities available Sofa bed in some suites Separate telephone and data lines Iron and ironing board For your routines & relaxation Free high-speed Internet (in many hotels) Remote-controlled TV with premium channels, including HBO Exercise room & outdoor swimming pool

The total investment necessary to begin operation of a newly-constructed prototypical TownePlace Suites by Marriott hotel, excluding the cost of real estate and related costs (building permit, tap, and impact fees), ranges from $9,180,100 to $19,898,300 for an 80 to 110-suite TownePlace Suites by Marriott hotel and from $13,127,900 to $25,635,600 for a 120 to 150-suite TownePlace Suites by Marriott hotel. This includes approximately $150,300 to $217,100 that must be paid to the franchisor or an affiliate.