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Below is an in-depth analysis and side-by-side comparison of Friendly's Restaurants vs Original Joe's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $498,500 - $1,950,000 | $950,000 |
Franchise Fee | $30,000 - $35,000 | $39,000 |
Royalty Fee | 4% | 5% |
Advertising Fee | 3.5% | 2% |
Year Founded | 1935 | 1998 |
Year Franchised | 1996 | 0 |
Term Of Agreement | 20 years | 10 years |
Term Of Agreement | 20 years | 10 years |
Renewal Fee | $5K | 50% of then curr. Fran. fee |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | 30 days at corporate office and up to 14 days onsite at franchise location |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
Marketing | Ad slicks, National media | - |
Operations |
Franchisees required to buy multiple units/master licenses; 62% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
In Springfield, Massachusetts at the height of the Great Depression in 1935, 20 year-old Prestley Blake and his 18 year-old brother Curtis opened an ice cream shop called 'Friendly' that served double-dip cones for 5 cents. The brothers opened a second shop five years later in West Springfield, Massachusetts and added food to the menu. Within a decade, locations opened throughout western Massachusetts and Connecticut. In 1988 Donald N. Smith, the company's current CEO, purchased the company and a year later added an 's' to the name, making it 'Friendly's.'
In May 2000, Friendly's introduced a new food and dessert menu featuring colossal burgers, sandwich wraps, splits, sundaes and Cyclones. Friendly's produces 10 million snack cups and 230,000 gallons of fudge every year. In addition to its restaurants and cafes, Friendly's manufactures a complete line of frozen desserts.
Original Joe's is about delicious, generous portions of real food. Quality beers on tap. Down-to-earth service and an easy-going atmosphere. It's immediately comfortable, but definitely not run-of-the-mill. A place you can meet business associates for an enjoyable lunch, or old friends for a casual night out. The Original Joe's concept was created in 1997 and has grown into a strong brand that supports several locations, each one with its own distinctive characteristics. Essentially, the Original Joe's franchise is about moving beyond both the typically bland chain restaurant atmosphere and the hipper-than-thou upscale casual dining attitude. And this convivial, round-the-way feel is exactly what the Joe's target customer group is demanding. As a concept with exceptional growth potential, Original Joe's features an uncomplicated franchise model, simple guidelines and standards, and proven profitability. Currently, the Original Joe's Franchise Group is offering like-minded, forward-looking entrepreneurs the opportunity to launch additional Original Joe's locations. So if you want to be a part of a family, not another cookie-cutter organization, give FranWorks a call. Ask for Paul.