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Updated RecentlyFriendly's Restaurants vs Quaker Steak & Lube Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Friendly's Restaurants vs Quaker Steak & Lube including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $498,500 - $1,950,000 | $1,800,000 - $3,700,000 |
| Franchise Fee | $30,000 - $35,000 | $40,000 |
| Royalty Fee | 4% | 5% |
| Advertising Fee | 3.5% | 3% |
| Year Founded | 1935 | 1974 |
| Year Franchised | 1996 | 1997 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | Quaker Steak & Lube is looking for franchise owners who will be passionate about the brand and philosophically aligned with our values and approach to operating a business. Criteria for a successful franchisee team: * Minimum $500,000 liquidity for single unit development and $1,000,000 liquidity for multi-unit development * Restaurant and/or operational experience * Strong understanding in executing Four-Walls and Local Marketing * Passion for guest service |
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Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Available at headquarters: 8-10 weeks. |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Ad slicks, National media | Co-op advertising, National media, Regional advertising |
| Operations |
Franchisees required to buy multiple units/master licenses; 62% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | No |
Company Overviews
About Friendly's Restaurants
In Springfield, Massachusetts at the height of the Great Depression in 1935, 20 year-old Prestley Blake and his 18 year-old brother Curtis opened an ice cream shop called 'Friendly' that served double-dip cones for 5 cents. The brothers opened a second shop five years later in West Springfield, Massachusetts and added food to the menu. Within a decade, locations opened throughout western Massachusetts and Connecticut. In 1988 Donald N. Smith, the company's current CEO, purchased the company and a year later added an 's' to the name, making it 'Friendly's.'
In May 2000, Friendly's introduced a new food and dessert menu featuring colossal burgers, sandwich wraps, splits, sundaes and Cyclones. Friendly's produces 10 million snack cups and 230,000 gallons of fudge every year. In addition to its restaurants and cafes, Friendly's manufactures a complete line of frozen desserts.
About Quaker Steak & Lube
Founded in 1974 in Sharon, Pa., the Award-Winning casual dining restaurant chain has expanded to more than 60 locations throughout the United States and Canada. Quaker Steak & Lube offers the most differentiated decor, including gas station and motoring memorabilia, classic cars, motorcycles and race cars suspended from the ceiling. Voted Best Wings USA, our concept's varied menu has combined craveable food and high-octane events to create a cult-like fan following. With great new franchise territories available, Quaker Steak & Lube offers America's hottest franchise opportunity while winning hundreds of national and international awards for its innovative menu, unique trade dress, jumbo wings and more than 25 signature wing flavors. What We Offer at Quaker Steak & Lube Franchise * Great new franchise territories available around the country * Multiple revenue streams in each location * Multiple building designs * Wide demographic appeal * Fun casual dining environment * Award-Winning menu * Unique trade dress * Over 25 signature wing flavors * Fresh, never frozen, jumbo bone-in wings