Keller Williams Realty vs Homes & Land Magazine Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Keller Williams Realty vs Homes & Land Magazine including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Keller Williams Realty Franchise
Homes & Land Magazine Franchise
Investment $183,447 - $336,495$45,500 - $114,000
Franchise Fee $35,000$27,000
Royalty Fee 6%10.5%
Advertising Fee 1,000/year-
Year Founded 19831973
Year Franchised 19871984
Term Of Agreement 5 years10 years
Term Of Agreement 5 years10 years
Renewal Fee $2.5K5000


Business Experience Requirements
 
Keller Williams Realty Franchise
Homes & Land Magazine Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Keller Williams Realty Franchise
    Homes & Land Magazine Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/Yes
    Start-up Costs No/NoNo/No
    Equipment No/NoNo/No
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Keller Williams Realty Franchise
    Homes & Land Magazine Franchise
    Training Ongoing country-wide-
    Support Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations-
    Marketing Regional advertising-
    Operations 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 3 - 4

    Absentee ownership of franchise is allowed. (85% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Keller Williams Realty Franchise
    Homes & Land Magazine Franchise
    US Expansion --
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Keller Williams Realty

    As two young real estate agents working for what was then the largest real estate company in Austin, Texas, Gary Keller and Joe Williams believed that a company should work for its employees rather than the other way around. So the two men joined forces to found Keller Williams Realty in 1983. Four years later the partners began franchising. With offices throughout the country, Keller Williams encourages agents to recruit others into the company through profit-sharing.

    "Entrepreneur

    #47 in Franchise 500 for 2020.
    #107 in Franchise 500 for 2021.


    About Homes & Land Magazine

    Imagine an opportunity where the only thing holding you back is drive and know-how. What if your potential earnings were tied directly to hard work and your business acumen? Homes & Land gives you the opportunity to own a business that is diverse enough for you to find your niche in the day-to-day, yet simple enough to operate with limited manpower and low overhead that yields significant gains. Whether you are a seasoned sales superstar, a marketing guru, or even an operations mastermind this opportunity will give you the personal freedom to reach your full potential.

    Homes & Land Magazine covers more than 15,000 communities nationwide. Franchisees sell advertising space to brokers and agents, collect property information, take or obtain photographs and distribute the printed magazines. The company is owned by Homes & Land Publishing Ltd., which also publishes Rental Guide Magazine and Home Guide Magazine.
     
    Veteran Incentives 50% off franchise fee