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Updated RecentlyKeller Williams Realty vs MARS Real Estate Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Keller Williams Realty vs MARS Real Estate including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $183,447 - $336,495 | $250,000 - $550,000 |
| Franchise Fee | $35,000 | N/A |
| Royalty Fee | 6% | - |
| Advertising Fee | 1,000/year | - |
| Year Founded | 1983 | 2004 |
| Year Franchised | 1987 | 2006 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | $2.5K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Ongoing country-wide | - |
| Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
| Marketing | Regional advertising | - |
| Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 4
Absentee ownership of franchise is allowed. (85% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Keller Williams Realty
As two young real estate agents working for what was then the largest real estate company in Austin, Texas, Gary Keller and Joe Williams believed that a company should work for its employees rather than the other way around. So the two men joined forces to found Keller Williams Realty in 1983. Four years later the partners began franchising. With offices throughout the country, Keller Williams encourages agents to recruit others into the company through profit-sharing.
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#47 in Franchise 500 for 2020.
#107 in Franchise 500 for 2021.
About MARS Real Estate
Innovative concept combines world-class technology with quality customer experience. Proprietary lifestyle matching software connects consumers with properties. Agents more effective due to efficient marketing system.