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Updated RecentlyKeller Williams Realty vs Benham Real Estate Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Keller Williams Realty vs Benham Real Estate including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $183,447 - $336,495 | $11,800 |
| Franchise Fee | $35,000 | $6,500 |
| Royalty Fee | 6% | $195/transaction |
| Advertising Fee | 1,000/year | - |
| Year Founded | 1983 | 2004 |
| Year Franchised | 1987 | 2007 |
| Term Of Agreement | 5 years | 10 years |
| Term Of Agreement | 5 years | 10 years |
| Renewal Fee | $2.5K | $2500 |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Ongoing country-wide | - |
| Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
| Marketing | Regional advertising | - |
| Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 4
Absentee ownership of franchise is allowed. (85% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Keller Williams Realty
As two young real estate agents working for what was then the largest real estate company in Austin, Texas, Gary Keller and Joe Williams believed that a company should work for its employees rather than the other way around. So the two men joined forces to found Keller Williams Realty in 1983. Four years later the partners began franchising. With offices throughout the country, Keller Williams encourages agents to recruit others into the company through profit-sharing.
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#47 in Franchise 500 for 2020.
#107 in Franchise 500 for 2021.
About Benham Real Estate
The BenhamREO Group was founded in 2003 to meet the demanding needs of
today’s rapidly expanding, fast-paced REO Industry. Leaders in REO
property disposition, management, preservation & sales, the BenhamREO Group provides asset management companies and banks an
outsourcing opportunity to liquidate their foreclosed properties on the
retail market.