Keller Williams Realty vs Corcoran Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Keller Williams Realty vs Corcoran including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Keller Williams Realty Franchise
Corcoran Franchise
Investment $183,447 - $336,495$52,850 - $520,500
Franchise Fee $35,000$35,000
Royalty Fee 6%6%
Advertising Fee 1,000/year0.5%-1%
Year Founded 19832015
Year Franchised 19872019
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee $2.5K-


Business Experience Requirements
 
Keller Williams Realty Franchise
Corcoran Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Keller Williams Realty Franchise
    Corcoran Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Keller Williams Realty Franchise
    Corcoran Franchise
    Training Ongoing country-wide-
    Support Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations-
    Marketing Regional advertising-
    Operations 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 3 - 4

    Absentee ownership of franchise is allowed. (85% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Keller Williams Realty Franchise
    Corcoran Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Keller Williams Realty

    As two young real estate agents working for what was then the largest real estate company in Austin, Texas, Gary Keller and Joe Williams believed that a company should work for its employees rather than the other way around. So the two men joined forces to found Keller Williams Realty in 1983. Four years later the partners began franchising. With offices throughout the country, Keller Williams encourages agents to recruit others into the company through profit-sharing.

    "Entrepreneur

    #47 in Franchise 500 for 2020.
    #107 in Franchise 500 for 2021.


    About Corcoran

    "Corcoran

    Since 1973, the agents of Corcoran have been earning and keeping our clients’ trust with an unwavering commitment to integrity and service. In every market we serve,  Corcoran is a family of world-class professionals, combining real estate expertise with unrivaled market knowledge and neighborhood fluency.

    The total investment necessary to begin operation of a Corcoran® franchise is approximately $52,850 to $333,200 for a conversion real estate office, and $134,350 to $520,500 for a start-up real estate office. This includes $5,000 to $35,000 that must be paid to the franchisor or an affiliate as an initial franchise fee. The initial franchise fee for a residential conversion or start-up franchise is $35,000 for the Main Office and $10,000 for each additional Branch Office.