Keller Williams Realty vs Better Homes and Gardens Real Estate Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Keller Williams Realty vs Better Homes and Gardens Real Estate including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Keller Williams Realty Franchise
Better Homes and Gardens Real Estate Franchise
Investment $183,447 - $336,495$32,420 - $455,000
Franchise Fee $35,000$0 - $35,000
Royalty Fee 6%5%
Advertising Fee 1,000/year1%
Year Founded 19832007
Year Franchised 19872008
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee $2.5K-


Business Experience Requirements

 
Keller Williams Realty Franchise
Better Homes and Gardens Real Estate Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • -

    Financing Options

     
    Keller Williams Realty Franchise
    Better Homes and Gardens Real Estate Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Keller Williams Realty Franchise
    Better Homes and Gardens Real Estate Franchise
    Training Ongoing country-wide-
    Support Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations-
    Marketing Regional advertising-
    Operations 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 3 - 4

    Absentee ownership of franchise is allowed. (85% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Keller Williams Realty Franchise
    Better Homes and Gardens Real Estate Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Keller Williams Realty

    As two young real estate agents working for what was then the largest real estate company in Austin, Texas, Gary Keller and Joe Williams believed that a company should work for its employees rather than the other way around. So the two men joined forces to found Keller Williams Realty in 1983. Four years later the partners began franchising. With offices throughout the country, Keller Williams encourages agents to recruit others into the company through profit-sharing.

    "Entrepreneur

    #47 in Franchise 500 for 2020.
    #107 in Franchise 500 for 2021.


    About Better Homes and Gardens Real Estate

    #189 in Franchise 500 for 2021.  Not in Franchise 500 for 2020.