Fleet Feet Sports vs Atmosphere Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Fleet Feet Sports vs Atmosphere including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Fleet Feet Sports Franchise
Atmosphere Franchise
Investment $187,000 - $413,000$75,000 - $150,000
Franchise Fee $38,000$30,000
Royalty Fee 4%-
Advertising Fee 0.25%-
Year Founded 1976-
Year Franchised 1976-
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee --


Business Experience Requirements

 
Fleet Feet Sports Franchise
Atmosphere Franchise
Experience --

Financing Options

 
Fleet Feet Sports Franchise
Atmosphere Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

 
Fleet Feet Sports Franchise
Atmosphere Franchise
Training On-The-Job Training: 45-101 hours Classroom Training: 45-70 hours Additional Training: Existing stores -
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform-
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app-
Operations 8% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 5

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

-

Expansion Plans

 
Fleet Feet Sports Franchise
Atmosphere Franchise
US Expansion Yes-
Canada Expansion NoNo
International Expansion NoNo

Company Overviews

About Fleet Feet Sports

Fleet Feet Sports offers you the opportunity to combine your passion for running and health with your determination to work for yourself. If you believe in yourself and want to help others become more healthy and active, this may be the next chapter in your life. We provide a proven business model with support from an experienced team of small business experts and retail leaders. Owning your own store can be fulfilling but can also be challenging. At Fleet Feet, Incorporated we promise that we will guide you through this journey. You will have access to Fleet Feet, Incorporated's experienced staff, a large pool of fellow franchisees who have been through all stages of the process, and access to our proprietary "best practices" that have been established by the Fleet Feet Sports network.


#87 in franchise 500 for 2020.

About Atmosphere

Atmosphere is a big-box concept specializing in outdoor sports - including cross-country and telemark skiing, snowshoeing, cycling and camping. In early 2010, the company re-launched it's corporate Coast Mountain Sports outdoor concept under the Atmosphere banner. The company currently has 25 corporate and 34 franchise locations operating under the Atmosphere name. For more information please visit www.atmosphereoutdoor.ca