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Below is an in-depth analysis and side-by-side comparison of Merlin 200000 Mile Shops vs Auto-Lab including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $183,600 - $315,900 | $128,750 - $317,500 |
Franchise Fee | $26,000 - $30,000 | $27,500 |
Royalty Fee | 4.9-6.9% | 6% |
Advertising Fee | - | 3% |
Year Founded | 1975 | 1985 |
Year Franchised | 1975 | 2004 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | Continuous technical and management training programs |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Auto-Lab, LLC offers support in all areas of business management and operations through our corporate office, located in Farmington Hills, MI, and our strategic vendor partners. Our support includes, but is not limited to, continuous technical and management training programs, group purchasing programs, group marketing and advertising programs, electronic purchasing through vendor partners, a program for HotLine support, instant information network, assistance with business opportunities, etc. |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
8% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
Merlin is an upscale "under the car" service opportunity which specializes in exhaust, brakes, ride control, suspension & steering, and oil/lubrication services. As a full service business format franchise, Merlin's provides a 90% turnkey state-of-the-art facility, comprehensive training, aggressive marketing programs, and ongoing support.