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Below is an in-depth analysis and side-by-side comparison of Merlin 200000 Mile Shops vs Speedy Auto Service including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $183,600 - $315,900 | $100,000 - $300,000 |
Franchise Fee | $26,000 - $30,000 | $30,000 |
Royalty Fee | 4.9-6.9% | 5% |
Advertising Fee | - | 2% |
Year Founded | 1975 | 1956 |
Year Franchised | 1975 | 2004 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | 3-6 weeks |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | A consistent, professional and integrated marketing program, at both the national and regional level, is under constant development to support the Speedy brand image through a variety of mediums. Cost effective media planning and the development of radio commercials, newspaper ads, point-of-sale materials and direct mail campaigns can provide a powerful means to drive your business. |
Operations |
8% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | Yes |
International Expansion | No | - |
Merlin is an upscale "under the car" service opportunity which specializes in exhaust, brakes, ride control, suspension & steering, and oil/lubrication services. As a full service business format franchise, Merlin's provides a 90% turnkey state-of-the-art facility, comprehensive training, aggressive marketing programs, and ongoing support.
The very first Speedy Muffler King shop was opened in Toronto in 1956. In December 2007 Speedy Corporation acquired Speedy Auto Service.
The qualified professionals at Speedy Auto Service have been proud to bring Canadians honest, reliable and affordable solutions for their auto repair needs. Our success comes from our emphasis on friendly, courteous service, with a goal of building long-lasting relationships with each one of our valued customers. This personal touch, combined with the unmatched technical knowledge of our certified team, is what makes Speedy Canada’s best choice for auto repair.
Our highly trained staff is as helpful in customer service as they are in auto repair. They’re always willing to go the extra mile and address any additional questions or concerns you may have about your vehicle; whether you’re in for a basic oil change or a major overhaul, they’ll do everything they can to ensure you’re completely satisfied before leaving our repair facility. We strive to bring you auto repair that’s as rich in a good customer experience as it is in quality.
Speedy Auto Service will continue the process of converting from a company owned store system to franchisee owned and operated stores - a growth transition that began in 2004. * Build a profitable and rewarding future with one of today's leading auto service specialists. * Join one of Canada's leading and most popular brand name networks. * Being your own boss just got easier.