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Below is an in-depth analysis and side-by-side comparison of Merlin 200000 Mile Shops vs Mobalign including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $183,600 - $315,900 | $172,458 - $223,433 |
Franchise Fee | $26,000 - $30,000 | N/A |
Royalty Fee | 4.9-6.9% | 8% |
Advertising Fee | - | 5% Local 2% Nat'l |
Year Founded | 1975 | - |
Year Franchised | 1975 | - |
Term Of Agreement | 20 years | 5 Years +5+5+5 |
Term Of Agreement | 20 years | 5 Years +5+5+5 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | The initial training covers all material aspects of the operation of a Mobalign franchise and is comprised of classroom and on-the-job training and takes approximately 6 weeks. |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Use the "Mobalign" service mark, use of distinctive system, marketing assistance, ongoing business development and consulting, and other benefits that come with owning a Mobalign franchise. |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
8% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | Yes |
International Expansion | No | - |
Merlin is an upscale "under the car" service opportunity which specializes in exhaust, brakes, ride control, suspension & steering, and oil/lubrication services. As a full service business format franchise, Merlin's provides a 90% turnkey state-of-the-art facility, comprehensive training, aggressive marketing programs, and ongoing support.