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Below is an in-depth analysis and side-by-side comparison of Merlin 200000 Mile Shops vs Wilhelm Automotive including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $183,600 - $315,900 | $118,400 - $302,500 |
Franchise Fee | $26,000 - $30,000 | $35,000 |
Royalty Fee | 4.9-6.9% | - |
Advertising Fee | - | - |
Year Founded | 1975 | - |
Year Franchised | 1975 | - |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
8% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Merlin is an upscale "under the car" service opportunity which specializes in exhaust, brakes, ride control, suspension & steering, and oil/lubrication services. As a full service business format franchise, Merlin's provides a 90% turnkey state-of-the-art facility, comprehensive training, aggressive marketing programs, and ongoing support.
Wilhelm Automotive is a comprehensive automotive mechanical repair facility. With state of the art systems and over 80 years of experience they are an industry leader. National and local awards for service excellence including being recognized as a Motor Age national "Top Shop". Services include: *Maintenance - Including: Oil, Lube, Filter, Ignition, Fluids, distributors, etc. (also including "UnderCar Services" *Repair - Including: Heating and Cooling, Radiators, heavy-Duty Servics, Overhaul, general maintenance and everything in between *Diagnostics - Including: Electrical, Electronic Systems, Computer, Emissions, Controls, etc. *General - Including: Domestic and Import, Gas or Diesel, Off-Road *Misc Services such as, Towing to the shop, fuel economy, tires, pre-purchase inspections, pre-trip inspections, etc. *Fleet Services