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Updated RecentlySTACK Velocity Sports Performance vs Aqua-Tots Swim Schools Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of STACK Velocity Sports Performance vs Aqua-Tots Swim Schools including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $554,750 - $1,485,000 | $502,095 - $1,150,237 |
| Franchise Fee | $54,000 | $40,000 |
| Royalty Fee | 6%+2%marketing fund | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1999 | 1991 |
| Year Franchised | 2002 | 2007 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Available at headquarters: 2 weeks
At franchisee's location: 1 week Periodic conferences and sales training | On-The-Job Training: 2 weeks Classroom Training: 1 week Additional Training: Regional training |
| Support | Newsletter Meetings Customizable center website Security/safety procedures Field operations/evaluations Purchasing cooperatives, online training | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations |
| Marketing | Ad creative, direct mail pieces and marketing brochures available through approved third party vendor Partnerships with high profile national sports companies | Co-op Advertising Ad Templates National Media Regional Advertising |
| Operations |
International franchisees required to buy multiple units/master licenses; 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 - 15 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | Number of Employees Required to Run: 20 |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About STACK Velocity Sports Performance
STACK Velocity Sports Performance was founded in 1999 by world-renowned coach Loren Seagrave and a team of expert coaches to make the most advanced sports performance training from university and professional athletic programs available to the general public. STACK Velocity Sports Performance has training programs designed to improve the athletic ability of all age groups, genders and athletic skill levels.
About Aqua-Tots Swim Schools
We offer franchisees one business model and a choice of two business plans to meet the needs of our franchisees during the start up phase of the franchise program:
Store Front Location (Business Plan Option #1)
Begin with your own Aqua-Tots Swim School in a storefront location.
* The franchisee will be trained, certified and equipped to develop, design, build and train their employees to showcase their Aqua-Tots Swim School location. A franchisee that chooses this option is required to purchase an exclusive territory in which to establish an Aqua-Tots Swim School location to service clients.
* The franchisee will be given access to the Aqua-Tots Swim Schools facility strategies, custom pool designs, marketing plans and expert experience of establishing the business to help ensure success.
* The franchisee will be trained, certified at Aqua-Tots corporate training center headquarters for up to three weeks with our master franchisee trainers. Franchisees that lease or build an indoor pool in an existing facility have the most flexibility and foundation to build additional swim school locations in their exclusive territories and have the potential of offering the most profitable services to their clients.
Home Based Plan (Business Plan Option #2)
Begin by establishing contract agreements to utilize pools within your exclusive territory: (Master Planned Communities, Hotels, Resorts, Health Clubs)
* The franchisee will be trained and certified at Aqua-Tots corporate training center headquarters for up to three weeks with our master franchisee trainers.
* Franchisees learn the art of establishing contracts for satellite pool locations in their exclusive territory while conducting the business administration and scheduling functions from their home based operation. This business plan allows the new franchisee an opportunity to build a strong client base, maximize profits, reduce overhead costs, and minimize the initial start-up cost.
The total investment necessary to begin operation of a Multi‐Unit Development Agreement for two Aqua‐Tots Swim School Outlets is $517,095 to $1,165,237. This includes between $55,638 and $55,957 that must be paid to the franchisor or its affiliate. You must purchase a minimum of 2 units under the MUDA. The MUDA fee for each additional unit is $30,000 with 50%, i.e., $15,000 per additional unit, due at the time of signing the Multi‐Unit Development Agreement.
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