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Below is an in-depth analysis and side-by-side comparison of Marco's vs Firo Fire Kissed Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $223,535 - $586,410 | $454,000 - $1,515,000 |
Franchise Fee | $25,000 | $30,000 |
Royalty Fee | 5.5% | 5% |
Advertising Fee | 5% | - |
Year Founded | 1978 | 2014 |
Year Franchised | 1979 | 2017 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $3K or 25% of fee | - |
Business Experience Requirements |
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Experience | Must have a net worth of $900,000 with strong credit. You and your partners must have a minimum liquidity of $250,000 per restaurant to be developed. This includes anything besides home equity that can be converted to cash within 30 days. Retirement accounts such as an IRA or 401 (k) can be considered. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | 3 weeks training program for 2 individuals at our Lawton facility |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | You get access to our brand, recipes & procedures, vendors, training, store build-out & trade dress, website, social media, online ordering, gift card program, etc. Most importantly, you get to be a part of a dynamic organization that is dedicated to serving custom-built, artisanal pizza in a completely new way. This is a top franchising opportunity you need to take advantage of. 5 days of opening support PR and grand opening support Ongoing field visits and franchisor support |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
Among the main 25 pizza establishments in the United States, just a single was established by a local Italian: Marco's Pizza®. Pasquale "Pat" Giammarco moved to America with his family at 9 and began his first pizza eatery in 1978 in Toledo, Ohio. In the event that you've ever needed to possess a business that serves sustenance you're glad to put your name behind, Marco's might be the correct business open door for you.
Marco's prides itself on credible Italian artisan pizza, made with new, genuine fixings and mixture made in the store day by day. When 91% of Americans eat pizza at any rate once every month, more individuals are progressively picking the quality pizza that is synonymous with the Marco's name.
Dissimilar to the biggest pizza chains, which have maximized a number of their regions, Marco's has a lot of chances for development. We're in 34 states and three nations, and we're forcefully wanting to cut out a greater bit of the $46 billion pizza industry.
Americans are choosier about what they serve their families, and they need their food to be high caliber, as well. Marco's hasn't needed to do a noteworthy picture makeover for its pizza in light of the fact that Marco's has dependably been centered around serving the most astounding quality pizza utilizing the best accessible fixings.
That mission, joined with our one of a kind limit with respect to colossal development, implies you can get in on a ground-floor opportunity with Marco's. Opening a Marco's Pizza® is moderately reasonable contrasted with the cost of beginning other easygoing eateries, and proprietors don't require earlier eatery encounter. We teach all our establishment proprietors on all that they have to know.
In case you're longing for owning a business, or even a few on the double, Marco's might be the ideal place for you to flourish. Unlike the largest pizza chains, which have maxed out many of their
territories, Marco’s has plenty of opportunities for growth.
Our visionary founder assembled a group of recognized restaurant experts
and partnered with internationally renowned chefs to create an
exceptional dining experience at a concept that is uniquely special, but
still replicable. Now, Firo is bringing it’s fire kissed pizza to other
parts of the country through the Firo Fire Kissed Pizza franchise
program. Now is your chance to own a piece of the pie with your own Firo
Fire Kissed Pizza restaurant.
As we set our sights on growing this exceptional concept, it’s good to
know the pizza restaurant industry earns annual revenue of $39 billion
in sales and expected to increase. According to the USDA about one in
eight Americans consume pizza on any given day. There is no doubt that
Americans love their pizzas and savvy business entrepreneurs will love
our franchise program.Next comes the main ingredient, training. You and your managers will
be thoroughly trained at headquarters in Lawton, Oklahoma. The Firo team
will lead you through both classroom and on-the-job training. In the
classroom, some of the topics that will be covered are guest service,
kitchen and food prep steps, inventory, accounting procedures,
management techniques, use of software systems, and much more.