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Below is an in-depth analysis and side-by-side comparison of Candy Express vs Sweet Factory including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $125,000 - $175,000 | $355,500 - $1,500,000 |
| Franchise Fee | $25,000 | $35,000 |
| Royalty Fee | 7% | 6% |
| Advertising Fee | - | 1%-2% |
| Year Founded | 1988 | 2003 |
| Year Franchised | 1989 | 2004 |
| Term Of Agreement | 10 years | 10 years+5+5 |
| Term Of Agreement | 10 years | 10 years+5+5 |
| Renewal Fee | $2K | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
International franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4 Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Beginning with four company-owned stores in1988, Candy Express locations have served a variety of sweets to customers in malls and shopping centers throughout the United States and into Saudi Arabia, the site of the company's first international license.