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Below is an in-depth analysis and side-by-side comparison of Country Clutter vs Decorating Den Interiors including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $164,900 - $350,900 | $52,580 - $70,355 |
Franchise Fee | $25,000 | $39,900 |
Royalty Fee | 5.5% | 7-9% |
Advertising Fee | - | - |
Year Founded | 1991 | 1969 |
Year Franchised | 1992 | 1970 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | Yes/No |
Start-up Costs | No/No | Yes/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Purchasing cooperatives |
Marketing | Ad slicks | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations |
26% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Franchise can be run from home. 1% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
NO LONGER FRANCHISING
Back in the mid-1980s, firefighters Ken Petersen and Tom Brady were looking for several ways to supplement their income; they refurbished and sold homes and later founded a four-store oak furniture chain. When construction began on an outlet mall in the pair's hometown of Vacaville, California, Petersen and Brady toyed with the idea of opening an oak accessories store in the center. At the suggestion of Petersen's wife Trease, the partners instead decided to open a gifts and collectibles store and in 1991 launched their first Country Clutter store. After opening a few more locations, Petersen and Brady turned their attention to franchising and started Country Visions with Scott Jacobs, now president of the company, to act as franchisor of the concept.
When you join the Country Visions establishment framework, you will profit by a standout amongst the most exceptional operational frameworks in the country.
You will access broad systems administration assets, including favored national sellers who offer volume rebates and restrictive items; showcasing support; best in class purpose of offer, stock administration and PC emotionally supportive networks; and national establishment traditions for direct establishment systems administration and preparing.
You will likewise be prepared by an expert staff at the Country Visions University in visual promoting, valuing methodologies, client administration, advertising and PC frameworks, and in addition representative inspiration and advancement.
In 1969 Steve Bursten started Interiors by Decorating Den to offer interior decorating services to working couples and individuals who didn't have the time to shop for home d'r themselves. Today franchisees work out of custom-designed vans, bringing drapery, furniture, carpet and wall covering samples to the customer's home or office. There the franchisee helps the customer select everything from window treatments to furniture to artwork.
All franchisees go through 80 hours of initial training at Decorating Den Lifestyle University. That is followed up by six months of classroom work, home study, meetings, seminars and on-the-job training that may include working with an experienced decorator.