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Below is an in-depth analysis and side-by-side comparison of Erik's DeliCafe vs Mr. Pickle's Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $303,500 - $521,600 | $151,500 - $342,500 |
Franchise Fee | $35,000 | $25,000 - $50,000 |
Royalty Fee | 5% | $250+/wk |
Advertising Fee | - | Up to 2% Monthly |
Year Founded | 1973 | 1996 |
Year Franchised | 1986 | 2006 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Restaurant experience is always helpful but, if you have experience running another type of business including working with employees and customers, managing cash and generating financial statements, we have a complete training program and manuals as well as field operational staff that can help you learn this business as well as provide ongoing support for you. SBA funding may require some restaurant experience, please consult your SBA lender.
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks | - |
Operations |
78% of all franchisees own more than one unit Number of employees needed to run franchised unit: 16 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | No |
After receiving his bachelor's degree in business and marketing, Erik Johnson tried his hand at accounting, security, food service and real estate before purchasing a 600-square-foot store in Scotts Valley, California, back in 1973. With help from his family, Johnson founded Erik's Deli Cafe, a quick-service and catering restaurant that served sandwiches, salads, soups and baked goods.
Johnson expanded his chain throughout Northern California before selling the first franchise in 1986.
Mr. Pickle’s Sandwich Shop is a premium sandwich shop. Our shops offer hand sliced proprietary proteins and cheeses topped with sauces that are made daily. All sandwiches are served on our fresh baked rolls, including our famous Dutch Crunch roll. Mr. Pickle’s Sandwich Shop offers best in class sandwiches including the famous Big Jake, Reuben, and of course The Mr. Pickle. Our twenty- six plus years of success is rooted in the simple formula of "Making the Guest Happy” by providing craveable sandwiches, exceptional guest service, and local community involvement.The ideal Franchisee will strive to keep their customers happy while devoting their time and energy toward running a successful Mr. Pickle's shop.