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Updated RecentlyErik's DeliCafe vs AMATO'S Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Erik's DeliCafe vs AMATO'S including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $303,500 - $521,600 | $380,000 - $500,000 |
| Franchise Fee | $35,000 | $25,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | - |
| Year Founded | 1973 | - |
| Year Franchised | 1986 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Potential franchisees should be motivated, high-energy individuals who demonstrate a love and enthusiasm for the Amato's product and concept. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
| Marketing | Co-op advertising, Ad slicks | - |
| Operations |
78% of all franchisees own more than one unit Number of employees needed to run franchised unit: 16 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Erik's DeliCafe
After receiving his bachelor's degree in business and marketing, Erik Johnson tried his hand at accounting, security, food service and real estate before purchasing a 600-square-foot store in Scotts Valley, California, back in 1973. With help from his family, Johnson founded Erik's Deli Cafe, a quick-service and catering restaurant that served sandwiches, salads, soups and baked goods.
Johnson expanded his chain throughout Northern California before selling the first franchise in 1986.
About AMATO'S
In 1972, an Italian immigrant named Dominic Reali bought the Amato’s business after working at the original Portland shop for seven years. Dominic made his mark early, introducing his own blend of ingredients to the classic Real Italian Sandwich. You can say "grazie" to Dominic for the Greek olives, a zestier pickle and a new oil recipe on your sandwich. You can also thank him for turning Amato’s into a growing franchise that can now be enjoyed across state lines!
We’re a sandwich shop that proudly serves up authentic Italian eats -- just the way Giovanni did -- to your neighbors, best friends, co-workers, parents, grandparents, cousin Vinny, and you!