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Below is an in-depth analysis and side-by-side comparison of MaggieMoo's Ice Cream & Treatery vs San Gelato Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $225,000 - $375,000 | $500,000 - $1,400,000 |
Franchise Fee | $33,000 | $25,000 |
Royalty Fee | 6% | - |
Advertising Fee | - | - |
Year Founded | 1996 | - |
Year Franchised | 1997 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - San Gelato has developed a set of extensive training courses that 15 days taught at out corporate headquarters, as well as in-store training to make sure Franchisees hit the ground running. Post the initial training program, San Gelato also provides 5 days of onsite training during your soft opening and a system of continuous business development training, utilizing Webinars, Web-based distance learning courses covering sales, operations, and marketing training programs. |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - We offer a corporate team of specialists that are dedicated to continuously evolving the business model and providing support in product preparation, marketing, sales, advertising and operations to help ensure you stay on track and reach your development goals. |
Marketing | Co-op advertising, Ad slicks | - Ongoing promotional marketing support, with tried and true strategies to effectively target your specific consumer for both the Caf�. Everything from networking coupons to community outreach programs; we have the marketing/sales materials to help drive and push sales and create ever increasing brand recognition. |
Operations |
International franchisees required to buy multiple units/master licenses; 65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
We are currently expanding nationwide, but have approved sites and immediate opportunities in the following areas of the country: Cincinnati, OH Simpsonsville, SC Charleston, SC Oklahoma City, OK Boise, ID NY Metro Northern Virginia Topeka, KS Call 1-800-524-6444 for more information about these areas.