MaggieMoo's Ice Cream & Treatery vs sweetFrog Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of MaggieMoo's Ice Cream & Treatery vs sweetFrog including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
MaggieMoo's Ice Cream & Treatery Franchise
sweetFrog Franchise
Investment $225,000 - $375,000$95,600 - $477,500
Franchise Fee $33,000$15,000 - $30,000
Royalty Fee 6%5%
Advertising Fee -1.5%
Year Founded 19962009
Year Franchised 19972012
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee $5K-


Business Experience Requirements
 
MaggieMoo's Ice Cream & Treatery Franchise
sweetFrog Franchise
Experience
  • Industry and business experience preferred
    		• -

    Financing Options
     
    MaggieMoo's Ice Cream & Treatery Franchise
    sweetFrog Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/Yes
    Start-up Costs No/No-/Yes
    Equipment No/No-/Yes
    Inventory No/No-/Yes
    Receivables No/No-/Yes
    Payroll No/No-/Yes

    Training & Support
     
    MaggieMoo's Ice Cream & Treatery Franchise
    sweetFrog Franchise
    Training - On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed
    Support Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluationsPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicksCo-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations International franchisees required to buy multiple units/master licenses; 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 12

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    50% of all franchisees own more than one unit.

    Number of employees needed to run franchised unit: 2 - 4.

    Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).


    Expansion Plans
     
    MaggieMoo's Ice Cream & Treatery Franchise
    sweetFrog Franchise
    US Expansion YesNo
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About MaggieMoo's Ice Cream & Treatery

    We are currently expanding nationwide, but have approved sites and immediate opportunities in the following areas of the country: Cincinnati, OH Simpsonsville, SC Charleston, SC Oklahoma City, OK Boise, ID NY Metro Northern Virginia Topeka, KS Call 1-800-524-6444 for more information about these areas.

    About sweetFrog

    Shortly after moving to Richmond, Virginia, in 2009, Derek Cha brought the West-Coast frozen yogurt trend to his new home by opening the first sweetFrog store. In addition to a variety of frozen yogurt flavors and toppings, sweetFrog locations offer waffle cones and bowls, Belgian waffles, banana splits and parfaits.

    The total investment necessary to begin operation of a sweetFrog Shop is $231,500 - $477,500 for a Shop in Traditional Venue, $95,600 - $304,000 for a Kiosk Shop or Standard Floor Plan Shop in Non-Traditional Venue and $122,400 - $219,300 for a Truck.

    #23 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees

    Seeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, Philippines, South America and Western Europe    
    Veteran Incentives  25% off franchise fee (50% off in May and November)