Buffalo Wild Wings vs El Pollo Loco Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Buffalo Wild Wings vs El Pollo Loco including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Buffalo Wild Wings Franchise
El Pollo Loco Franchise
Investment $2,695,100 - $4,244,300$900,000 - $1,755,000
Franchise Fee $25,000$40,000
Royalty Fee 5%2%-3%-4%
Advertising Fee 3.25%-
Year Founded 19821975
Year Franchised 19911980
Term Of Agreement 10 years20 years
Term Of Agreement 10 years20 years
Renewal Fee $5K-


Business Experience Requirements

 
Buffalo Wild Wings Franchise
El Pollo Loco Franchise
Experience
  • General business experience
  • Track record of success
  • We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.

    Financing Options

     
    Buffalo Wild Wings Franchise
    El Pollo Loco Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/No
    Start-up Costs No/NoNo/No
    Equipment No/NoNo/No
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support

     
    Buffalo Wild Wings Franchise
    El Pollo Loco Franchise
    Training -* Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesMeetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingHas a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal)
    Operations Franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 40 - 60

    Absentee ownership of franchise is NOT allowed. (80% of current franchisees are owner/operators)

    Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 25

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)


    Expansion Plans

     
    Buffalo Wild Wings Franchise
    El Pollo Loco Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Buffalo Wild Wings

    Buffalo Wild Wings got its start in 1981 after Jim Disbrow and Scott Lowery moved from Buffalo, New York, to Kent, Ohio. Unable to find authentic Buffalo-style chicken wings in their new town, they decided to open up their own restaurant. Originally called Buffalo Wild Wings & Weck (see Kummelweck) from which the abbreviation BW3 was created, the restaurant became a franchise with over 350 locations across most states of the U.S. The company later changed its name to Buffalo Wild Wings and is no longer uses the short name BW3. The restaurant's theme is a sports bar / restaurant, and each location features multiple large screen televisions that are viewable from all seats. All locations also have game consoles devoted to NTN Trivia. Buffalo Wild Wings is best-known for its buffalo wings with 12 signature sauces. They also have a full menu featuring salads, appetizers, burgers, and specialty items.

    United States Franchising

    We require that our U.S. franchise candidates have a minimum of USD 750,000 in liquid assets and a net worth of USD 1.5 million. Additionally, there is a minimum commitment to develop at least 2 restaurants.

    International Franchising

    We require that our international franchise candidates have a minimum of USD 5 million in liquid assets and net worth of USD 10 million. Additionally, there is a minimum commitment to develop at least 10 restaurants.

    The total investment necessary to begin operation of a Buffalo Wild Wings Sports Bar franchise ranges from $2,695,100 to $4,244,300. This includes $10,000 to $55,000 that must be paid to the franchisor or an affiliate.
    If you sign an Area Development Agreement to develop multiple Buffalo Wild Wings Sports Bars, the total investment necessary to begin operation under the Area Development Agreement is $10,000 to $300,000. This includes $10,000 to $30,000 that must be paid to the franchisor or affiliate.

    #159 in Franchise 500 for 2020.



    About El Pollo Loco

    In 1975, Juan Ochoa opened a roadside chicken stand in Guasace, Mexico, he called El Pollo Loco. Ochoa served chicken the same way his mother did, hand-marinating using an old family recipe and flame-broiling. The stand quickly grew in popularity, and over the next four years, Ochoa's family opened 85 restaurants in Northern Mexico. The chain moved into the United States in 1980 with the first restaurant opening on Alvarado Street in Los Angeles, California. El Pollo Loco featured an authentic recipe of fresh chicken marinated in special herbs, spices and citrus juices, and then fire-grilled to perfection. The restaurant quickly became a local favorite. Over the years, El Pollo Loco has added tacos, burritos and salads to its menu, all featuring the Ochoa family's chicken. In 1995, the chain entered into a joint venture with Foster's Freeze to offer soft-serve treats at El Pollo Loco restaurants. Today, the tradition continues with signature dishes that satisfy consumers’ desire for flavorful food that fits well with today's active lifestyles. We're currently fire-grilling marinated chicken in about 400 company and franchise-owned El Pollo Loco restaurants.

    Franchise fees apply to new and existing franchisees with multi-unit development agreements in new markets through March 31, 2018. The initial franchise fee has been cut to $30,000 for the first restaurant and $20,000 for each additional restaurant. The standard franchise fee is $40,000, and $30,000 for secondary units. The initial franchise fee for any restaurant opened in the calendar year ahead of the year in their development schedule will be cut by 50%. And any restaurants opened beyond the multi-development agreement will be eligible for a zero dollar initial franchise fee. Royalty fees have also been reduced for the first time in three years: 2% for the first year, 3% in the second year, and 4% in the third year. The standard royalty fee is 5%.