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Updated RecentlyDunn Bros Coffee vs Second Cup Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Dunn Bros Coffee vs Second Cup including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $406,300 - $608,500 | $300,000 - $500,000 |
| Franchise Fee | $37,500 | $25,000 |
| Royalty Fee | 5% | 7.5% |
| Advertising Fee | 3% | 2% |
| Year Founded | 1987 | 1975 |
| Year Franchised | 1994 | 1975 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | 25% of current fee | - |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 270-420 hours Classroom Training: 46-61 hours Additional Training: As needed | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - |
| Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 Absentee ownership will be considered, but is not preferred Number of Employees Required to Run: 10 - 20 | - |
Expansion Plans |
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| US Expansion | No | - |
| Canada Expansion | No | Yes |
| International Expansion | No | Yes |
Company Overviews
About Dunn Bros Coffee
Dunn Bros Coffee was founded in 1987 by Ed and Dan Dunn, who opened their
first store in St. Paul, Minnesota. The second location opened in 1991
in downtown Minneapolis. Since then, Dunn Bros Coffee has expanded steadily, to
more than 70 locations, first to Texas in 2004, then to other states,
including Wisconsin, Iowa and Missouri, North and South Dakota,
Tennessee, Kansas, and Nebraska.
A Dunn Bros Coffee franchise is a surefire business opportunity. The support team at Dunn Bros Coffee has decades of experience and expertise in all aspects of successful coffee shop operations, construction, marketing and franchising. In fact, members of their team have been franchisees, so they know what others need to succeed. The franchise experience at Dunn Bros Coffee starts with the top-quality training and support, and Dunn Bros Coffee dedicates the resources to ensure franchisees’ receive the skills and knowledge they need to create the high standard Dunn Bros Coffee shop. After opening, Dunn Bros Coffee provide ongoing support with a franchise business manager, continual assistance with operations, and training in business management, customer service, merchandising and more.
Seeking new franchise units in Iowa, Kansas, Minnesota, Missouri, North Dakota, South Dakota, Tennessee, Texas and Wisconsin
Veteran Incentives 10% off franchise fee
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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