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Updated RecentlyDunn Bros Coffee vs Sertinos Coffee Shops Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Dunn Bros Coffee vs Sertinos Coffee Shops including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $406,300 - $608,500 | $208,950 - $288,625 |
| Franchise Fee | $37,500 | $35,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 3% | 1% |
| Year Founded | 1987 | - |
| Year Franchised | 1994 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | 25% of current fee | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 270-420 hours Classroom Training: 46-61 hours Additional Training: As needed | Our comprehensive training programs consist of two main parts: an up to five-day classroom-style program and an up to 14-day session of in-store training. For the classroom training, you get to come out to our corporate offices. Here, you will focus on learning management and operational skills. We will give you a review of all the information in the Sertinos Operations Manual. You can later use this manual as a reference guide for your daily store operations, as a problem-solving tool and as an aid for training staff. This training is not only crucial; it is exciting. You'll learn the Ins-and-Outs of: * Hiring and Training * Shop Operations * Personel Management * Customer Service * Advertising * Accounting * Budget Procedures * Security * Beverage Recipes * Marketing * Purchasing * Inventory Control * Equipment Usage * Maintenance * Retail sales of whole bean and home brewing accessories Then it's on to training your staff. Your employees are critical in maintaining high customer satisfaction. Once you have been trained in the Sertinos operating system, it will be easier to influence and guide others with your knowledge and enthusiasm. In-store training prior to your store opening, will not only help your opening day go smoothly, but will also serve as a means of increasing your store's long-term performance. We will spend much of our time teaching you how to make our various menu items-getting you to where it seems you've been doing it for 20 years. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - |
| Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 Absentee ownership will be considered, but is not preferred Number of Employees Required to Run: 10 - 20 | - |
Expansion Plans |
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| US Expansion | No | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Dunn Bros Coffee
Dunn Bros Coffee was founded in 1987 by Ed and Dan Dunn, who opened their
first store in St. Paul, Minnesota. The second location opened in 1991
in downtown Minneapolis. Since then, Dunn Bros Coffee has expanded steadily, to
more than 70 locations, first to Texas in 2004, then to other states,
including Wisconsin, Iowa and Missouri, North and South Dakota,
Tennessee, Kansas, and Nebraska.
A Dunn Bros Coffee franchise is a surefire business opportunity. The support team at Dunn Bros Coffee has decades of experience and expertise in all aspects of successful coffee shop operations, construction, marketing and franchising. In fact, members of their team have been franchisees, so they know what others need to succeed. The franchise experience at Dunn Bros Coffee starts with the top-quality training and support, and Dunn Bros Coffee dedicates the resources to ensure franchisees’ receive the skills and knowledge they need to create the high standard Dunn Bros Coffee shop. After opening, Dunn Bros Coffee provide ongoing support with a franchise business manager, continual assistance with operations, and training in business management, customer service, merchandising and more.
Seeking new franchise units in Iowa, Kansas, Minnesota, Missouri, North Dakota, South Dakota, Tennessee, Texas and Wisconsin
Veteran Incentives 10% off franchise fee
About Sertinos Coffee Shops
Sertinos Coffee Shops are specialty coffee stores presently located in the Western States and Texas with expansion plans throughout the United States. These shops feature premium and organic espresso, brewed coffees, a wide selection of imported loose-leaf teas, and iced drinks such as frappes, iced mochas, espresso milkshakes , Italian sodas, Pastry items such as scones, bagels and muffins.Sertinos Coffee Shops offer whole bean coffee and loose leaf teas, brewing equipment, decorative mugs, travel cups and home brewing accessories.Sertinos Coffee Shops are designed for a warm and relaxed environment catering to the specialty coffee and tea customer. Our stores are positioned to take advantage of the steady growth trend in specialty coffee and tea sales. We are a part of an established hospitality business of quick service restaurants - All American Specialty Restaurants - that started out offering healthy frozen yogurt treats. We've evolved to include ice cream, sandwiches, specialty coffees and more-never forgetting our roots, while staying on top of trends. We are all about hospitality, quality and variety. We have made significant investments in the development of our broad menus and the high quality of our products. We take pride in our ability to serve and please our patrons. Our many years of experience give us the knowledge needed to be able to provide the best quality offerings. We want to impart that knowledge on to you.