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Below is an in-depth analysis and side-by-side comparison of Park Inn by Radisson vs Super 8 including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $3,692,674 - $20,934,027 | $233,200 - $4,834,492 |
Franchise Fee | $35,000 | $25,000 - $28,000 |
Royalty Fee | 4.5% | 5.5% |
Advertising Fee | 2% | 3% |
Year Founded | 1986 | 1974 |
Year Franchised | 2000 | 1976 |
Term Of Agreement | 15 Year | 20 years |
Term Of Agreement | 15 Year | 20 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Developer, owner, or real estate group with hospitality experience, credit and financial approval, and acceptable background check. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | Yes/No |
Start-up Costs | No/No | Yes/No |
Equipment | No/No | No/Yes |
Inventory | No/No | Yes/Yes |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training |
| A comprehensive suite of learning opportunities designed to help you run your business. Our hands-on curriculum includes: General Manager Orientation: Our GM orientation (Strategic Training for Exceptional Performance - S.T.E.P.) is a 5 day program which focuses on the brand tools and resources designed to optimize your business’s performance. We provide year round training to all owners and will tailor your training for your needs. On-The-Job Training: 3-4 days Classroom Training: 4 days Additional Training: Regional workshops; customized property training |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Number of employees needed to run franchised unit: 20 - 25
Absentee ownership of franchise is allowed. |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | Yes | No |
International Expansion | Yes | Yes |
Park Inn® by Radisson is a colorful and dynamic, upper midscale hotel brand aimed at tech savvy, youthful travelers who know what they want from a hotel stay and also seek value for money. Accessible and inclusive, the brand is friendly, positive, vibrant and uncomplicated, providing both business and leisure travelers with the affordable hotel experience they desire. From functional rooms to flexible meeting spaces, the guest experience is designed to be totally reliable and hassle-free. Ideal for conversions and new builds, Park Inn by Radisson is an energetic hotel brand with unexpected touches of iconic contemporary design. The hotels can be found in capital cities and economic hubs-often close to city centers, airports and railway stations. Our initial fees are $350/room, $35,000 minimum
Super 8's name is derived from its unique room rate- - $8.88 every night- - when the principal area opened in 1974 in Aberdeen, South Dakota.