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Below is an in-depth analysis and side-by-side comparison of Elephant House vs Proforma including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $28,000 - $44,500 | $44,030 - $59,695 |
Franchise Fee | $10,200 | $34,500 |
Royalty Fee | 0 | 5-8% |
Advertising Fee | - | 0.25% -1% |
Year Founded | 1991 | 1978 |
Year Franchised | 1991 | 1986 |
Term Of Agreement | 7 years | - |
Term Of Agreement | 7 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Proforma is seeking individuals with good marketing, relationship building and sales skills. Industry knowledge or background is not necessary as product knowledge is taught during our training program. |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | Yes/No |
Payroll | No/No | No/No |
Training & Support |
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Training | As needed | Proforma Franchise Owners are provided with comprehensive training, proven marketing and sales techniques, and business development tools at Proforma's Success University, in an excellent week-long training program at the Worldwide Support Center in Cleveland, Ohio. Classroom Training: 25 hours Additional Training: At regional/annual convention |
Support | Newsletter, Toll-free phone line | Ongoing Support Newsletter Meetings/Conventions Toll-Free Line Online Support Proprietary Software Franchisee Intranet Platform |
Marketing | - | - |
Operations |
Franchise can be run from home. 5% of all franchisees own more than one unit
100% of current franchisees are owner/operators | Number of Employees Required to Run: 1 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Greeting card publisher and distributor Elephant House provides greeting cards to customers worldwide. Franchisees for the company set up racks in a range of retail locations, selling cards from Elephant House's three lines on consignment.