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Updated RecentlyBruegger's vs COBS Bread Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Bruegger's vs COBS Bread including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $389,600 - $591,600 | $400,000 - $750,000 |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 5% | 7% |
| Advertising Fee | - | 3% |
| Year Founded | 1983 | 2003 |
| Year Franchised | 1993 | 2006 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | 25% of then-current franchise fee | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Throughout the 16 week training program, our training consultants will teach you everything you need to know about managing your COBS Bread bakery. This includes how to monitor and manage operations and finance, the full baking process, production planning, stock control, marketing, managing staff and wages, performance and recruitment management, occupational health and safety, and more, including: * Product knowledge and handling. * Bakery team training and customer service. * Marketing and promotions. * Purchasing and inventory control. * Effective management practices. * Bakery staff development. The COBS Bread Franchise Training Program takes place in a bakery environment, at designated bakery locations. It is conducted over three months, following a three week orientation. During this time potential franchisees acquire the necessary competencies required to operate a COBS Bread bakery. In addition to this, they attend off-site additional training on an ongoing basis when the need arises. |
| Support | Grand opening, Field operations/evaluations | COBS Bread train franchisees to operate their business at a profit, offer experienced 'hands-on' group management, proven business procedures and systems. To meet the changing demands of customers, COBS Bread continues to enhance systems, policies, departmental structures and guidelines, to provide franchisees with more streamlined, relevant and timely support. |
| Marketing | Ad slicks, Regional advertising | The COBS Bread brand is distinctive - from the delightful service to the high quality freshly baked breads day after day. ‘Real people' baking ‘real bread' while demonstrating ‘real delight,' is the cornerstone of our group marketing strategy. Parent company Bakers Delight, has a strong, recognisable brand. COBS Bread is closely aligned with the Bakers Delight brand, leveraging existing brand awareness. Over time the COBS Bread brand will become more recognisable and continue to grow. Strategic marketing support is offered in the areas of advertising, media, design, product, pricing, public relations, merchandising and market research. Franchisees also have the flexibility to conduct campaigns at a local level. Local marketing supports corporate strategies, leveraging the advertising dollar. |
| Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | Yes |
| International Expansion | No | - |
Company Overviews
About Bruegger's
When Nord Brue and Mike Dressell started Bruegger's in 1983, they actually founded the retail bagel concept. Up until that point, bagels were considered mostly an ethnic food and were not known much outside of New York. At that time, less than one-third of Americans had ever tasted a bagel. From their home base in Burlington, Vermont, Brue and Dressell pioneered a new concept that expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process. In 2004, Bruegger's welcomed new ownership and expanded beyond bagels into breads, wraps and other lunchtime menu items, and began updating bakeries to reflect the welcoming feel of a New England farmhouse-inspired bakery-cafe that Bruegger's has evolved into. Today, almost 40 years after the first Bruegger's opened in Troy, New York, there are almost 300 Bruegger's locations throughout the U.S., with more on the way.
About COBS Bread
COBS Bread began in Vancouver, BC, Canada with the opening of the Edgemont pastry shop in November 2003. Its opening group of individuals incorporated a few Aussies who had gone far and wide yet began to look all starry eyed at Beautiful British Columbia. These bold Aussies were from Bakers Delight - a retail bread heating bunch. It would be ideal if you don't hesitate to visit the Bakers Delight site at www.bakersdelight.com.au One of these meandering Aussies is a fifth era pastry specialist. COBS bread is a youthful, enthusiastic organization with high aspirations; committed to furnishing the group with the most ideal and freshest bread. COBS Bread has constructed an organization that places a high accentuation on learning and self-awareness by supporting and testing its kin to come to their fullpotential. Fruitful franchisees originate from various foundations. Do you have the accompanying qualities:
*Team player.
*Hard laborer.
*Possess a craving to accomplish.
*Willing to take after the COBS Bread framework.
*Good relational abilities.
*Self-train and constancy.
*Superior hierarchical abilities
*Willingness to learn
*Show uprightness.
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