Bruegger's vs Cookie Advantage Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruegger's vs Cookie Advantage including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Bruegger's Franchise
Cookie Advantage Franchise
Investment $389,600 - $591,600$75,000 - $100,000
Franchise Fee $30,000$25,000
Royalty Fee 5%5%--3%
Advertising Fee --
Year Founded 19831998
Year Franchised 19932002
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee 25% of then-current franchise fee-


Business Experience Requirements
 
Bruegger's Franchise
Cookie Advantage Franchise
Experience
  • Industry experience
    		• -

    Financing Options
     
    Bruegger's Franchise
    Cookie Advantage Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/No
    Start-up Costs No/NoNo/No
    Equipment No/NoNo/No
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Bruegger's Franchise
    Cookie Advantage Franchise
    Training --
    Support Grand opening, Field operations/evaluations-
    Marketing Ad slicks, Regional advertising-
    Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

    Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators)

    		Cookie Advantage is a hands-on, owner�operated business that you have to run. The Franchise is not a passive investment. We expect our Franchisees to take an ongoing, active role in their Franchise, but you do not have to be in the bakery all the time.

    Expansion Plans
     
    Bruegger's Franchise
    Cookie Advantage Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Bruegger's

    When Nord Brue and Mike Dressell started Bruegger's in 1983, they actually founded the retail bagel concept. Up until that point, bagels were considered mostly an ethnic food and were not known much outside of New York. At that time, less than one-third of Americans had ever tasted a bagel. From their home base in Burlington, Vermont, Brue and Dressell pioneered a new concept that expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process. In 2004, Bruegger's welcomed new ownership and expanded beyond bagels into breads, wraps and other lunchtime menu items, and began updating bakeries to reflect the welcoming feel of a New England farmhouse-inspired bakery-cafe that Bruegger's has evolved into. Today, almost 40 years after the first Bruegger's opened in Troy, New York, there are almost 300 Bruegger's locations throughout the U.S., with more on the way.

    About Cookie Advantage

    Cookie Advantage is a Customer Care Follow-Up Program designed to develop a relationship with your customer by sending to them a gift tin of made from scratch chocolate chip cookies as a way of saying "Thank You". Our program revolves around a designer canister of made-from-scratch chocolate chip cookies which are baked fresh the day they are sent to your customers. Your carefully prepared gift package will include the delicious cookies and two custom designed gift cards. The first card is personalized with your company logo and an individual message. The second card is postage paid customer survey card specifically to include the information you want to know from your customer. Our goal is to place you in the most favorable position to receive repeat and referral business. We do all the work on your behalf and you get all the credit!Cookie Advantage is a great tasting way to say "THANK YOU!"
    Cookie Advantage - Giving you an advantage over the competition with fresh-baked chocolate chip cookies! Our program is designed for our franchisees to be able to work around their schedules and still participate in their family life. Our goal is for each of our franchisees to work a four-day workweek, Monday through Thursday, after the territory is fully developed.