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Below is an in-depth analysis and side-by-side comparison of Bruegger's vs Corner Bakery Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $389,600 - $591,600 | $854,000 - $2,375,000 |
Franchise Fee | $30,000 | $25,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | - |
Year Founded | 1983 | - |
Year Franchised | 1993 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 25% of then-current franchise fee | - |
Business Experience Requirements |
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Experience | * $7.5 million net worth * $3 million liquidity (non-borrowed cash availability) * Interest in developing multiple cafes in a market or combination of markets * Relevant multi-unit restaurant / retail experience in market to be developed * Reside in market to be developed * Demonstrated real estate expertise in market * Existing infrastructure in place * Strong cultural fit * History of community involvement * Appreciation of great food * �Best in class� operators within your current system * Employer of choice within your current system | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Grand opening, Field operations/evaluations | - |
Marketing | Ad slicks, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
When Nord Brue and Mike Dressell started Bruegger's in 1983, they actually founded the retail bagel concept. Up until that point, bagels were considered mostly an ethnic food and were not known much outside of New York. At that time, less than one-third of Americans had ever tasted a bagel. From their home base in Burlington, Vermont, Brue and Dressell pioneered a new concept that expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process. In 2004, Bruegger's welcomed new ownership and expanded beyond bagels into breads, wraps and other lunchtime menu items, and began updating bakeries to reflect the welcoming feel of a New England farmhouse-inspired bakery-cafe that Bruegger's has evolved into. Today, almost 40 years after the first Bruegger's opened in Troy, New York, there are almost 300 Bruegger's locations throughout the U.S., with more on the way.
Corner Bakery Cafe has its eyes on more cafes in the Austin market and throughout Central Texas. "Austin is a booming market that has long been on our radar," "The large student population, presence of young business professionals and strong economy of our state capital make it the perfect place to offer our fast-casual dining experience." "We already have 22 thriving franchise and company-owned Corner Bakery locations around the state, and the prospect of adding at least 50 additional cafes in the next eight years is very exciting," said John LaBarge, vice president of franchise business development at Corner Bakery Cafe. Here's what we're looking for: * $7.5 million net worth * $3 million liquidity (non-borrowed cash availability) * Interest in developing multiple cafes in a market or combination of markets * Relevant multi-unit restaurant / retail experience in market to be developed * Reside in market to be developed * Demonstrated real estate expertise in market * Existing infrastructure in place * Strong cultural fit * History of community involvement * Appreciation of great food * "Best in class" operators within your current system * Employer of choice within your current system