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Updated RecentlyBruegger's vs WOOPS! Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Bruegger's vs WOOPS! including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $389,600 - $591,600 | $58,875 - $390,675 |
| Franchise Fee | $30,000 | $15,000 - $25,000 |
| Royalty Fee | 5% | 4% |
| Advertising Fee | - | - |
| Year Founded | 1983 | 2012 |
| Year Franchised | 1993 | 2015 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | 25% of then-current franchise fee | - |
Business Experience Requirements |
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| Experience | While you do not need baking experience to franchise with Woops!, we recommend that you have a proven track record of managerial experience, an entrepreneurial spirit and the drive to follow our proven business model as you bring Woops! to your community. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | Yes/- |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 240 hours |
| Support | Grand opening, Field operations/evaluations | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | Ad slicks, Regional advertising | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Bruegger's
When Nord Brue and Mike Dressell started Bruegger's in 1983, they actually founded the retail bagel concept. Up until that point, bagels were considered mostly an ethnic food and were not known much outside of New York. At that time, less than one-third of Americans had ever tasted a bagel. From their home base in Burlington, Vermont, Brue and Dressell pioneered a new concept that expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process. In 2004, Bruegger's welcomed new ownership and expanded beyond bagels into breads, wraps and other lunchtime menu items, and began updating bakeries to reflect the welcoming feel of a New England farmhouse-inspired bakery-cafe that Bruegger's has evolved into. Today, almost 40 years after the first Bruegger's opened in Troy, New York, there are almost 300 Bruegger's locations throughout the U.S., with more on the way.
About WOOPS!
WOOPS! was born in 2012 from a simple idea: Why not make money by
opening a pop-up shop at the bustling Holiday Shops at Bryant Park in
New York City - sharing delicious, specialty macarons with shoppers? The
response let the founders know they were onto something, and they
wasted no time in looking into how they could build a business on the
idea that macarons make wonderful and special gifts as well as a
day-brightening treat for oneself.