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Below is an in-depth analysis and side-by-side comparison of Bruegger's vs NYC Bagel & Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $389,600 - $591,600 | $119,000 - $208,000 |
Franchise Fee | $30,000 | $29,500 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | $300 - $600 |
Year Founded | 1983 | - |
Year Franchised | 1993 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 25% of then-current franchise fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | Full training from stocking your store, helping with employees and management to showing how to prepare every item on the menu |
Support | Grand opening, Field operations/evaluations | NYC Bagel & Sandwich Shop has a 24/7 support system in place and does a full training from stocking your store, helping with employees and management to showing how to prepare every item on the menu, POS support and even stays during the opening period to be on-site for additional help/support. Corporate also follows back up with each location often to ensure food product is going out correctly and to assist with further questions in your location. The NYC Bagel Franchise also has an additional training program for all franchisees after opening their location to go over and refresh on any or all food product, recipes or formulas. |
Marketing | Ad slicks, Regional advertising | NYC Bagel & Sandwich Shop Corporate helps create all social media to help market and cater to certain areas as well as other online campaigns to help better each individual location. |
Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
When Nord Brue and Mike Dressell started Bruegger's in 1983, they actually founded the retail bagel concept. Up until that point, bagels were considered mostly an ethnic food and were not known much outside of New York. At that time, less than one-third of Americans had ever tasted a bagel. From their home base in Burlington, Vermont, Brue and Dressell pioneered a new concept that expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process. In 2004, Bruegger's welcomed new ownership and expanded beyond bagels into breads, wraps and other lunchtime menu items, and began updating bakeries to reflect the welcoming feel of a New England farmhouse-inspired bakery-cafe that Bruegger's has evolved into. Today, almost 40 years after the first Bruegger's opened in Troy, New York, there are almost 300 Bruegger's locations throughout the U.S., with more on the way.