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Updated RecentlyBruegger's vs Crumb & Get It Cookie Co. Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Bruegger's vs Crumb & Get It Cookie Co. including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $389,600 - $591,600 | $128,700 - $178,500 |
| Franchise Fee | $30,000 | $30,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1983 | 2006 |
| Year Franchised | 1993 | 2013 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | 25% of then-current franchise fee | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | Yes/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 7 days Classroom Training: 7 days |
| Support | Grand opening, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Field Operations |
| Marketing | Ad slicks, Regional advertising | Co-op Advertising Ad Templates |
| Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 8 - 10 |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Bruegger's
When Nord Brue and Mike Dressell started Bruegger's in 1983, they actually founded the retail bagel concept. Up until that point, bagels were considered mostly an ethnic food and were not known much outside of New York. At that time, less than one-third of Americans had ever tasted a bagel. From their home base in Burlington, Vermont, Brue and Dressell pioneered a new concept that expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process. In 2004, Bruegger's welcomed new ownership and expanded beyond bagels into breads, wraps and other lunchtime menu items, and began updating bakeries to reflect the welcoming feel of a New England farmhouse-inspired bakery-cafe that Bruegger's has evolved into. Today, almost 40 years after the first Bruegger's opened in Troy, New York, there are almost 300 Bruegger's locations throughout the U.S., with more on the way.
About Crumb & Get It Cookie Co.
Crumb & Get It bakes and delivers made-to-order cookie creations, allowing customers to choose their dough and mix-ins. The custom cookies are baked fresh on the spot, and can also be delivered. The menu at owner Chris McMurray's original location in Radford, Va., also offers ice cream, cupcakes, and of course, milk to wash it all down.