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Below is an in-depth analysis and side-by-side comparison of Norwalk Furniture & Design vs Decor Distinction including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $495,000 | N/A |
Franchise Fee | $35,000 | $23,600 |
Royalty Fee | 0 | 9.5% |
Advertising Fee | - | 2.5% |
Year Founded | 1902 | 1989 |
Year Franchised | 1987 | 0 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Administrative & service management | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | We offer a hands on environment with our new business partners. * A support system that will be on going for the term of your new business. * Training begins immediately after your commitment to a Decor Distinction franchise with two weeks of hands on training. * Follow-up training with your business consultant within the first 30 days of commencement. * All franchisees will be required to complete an interior decorating course which will provide you with the formal knowledge required to best service your clients. * National meetings are held on an annual basis to review new innovations in designs, suppliers, marketing and sales programs. |
Marketing | Ad slicks, Regional advertising | - |
Operations |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 14 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | Yes |
International Expansion | Yes | - |
For more than 100 years, we've helped furniture shoppers create something unique. Since 1987, we've done the same for our franchisees. Our philosophy is simple: Create stylish, one-of-a-kind upholstered furniture in an intimate, service-oriented retail environment. That means a low-inventory investment for you and an extraordinary selection for your customers. It's this one-of-a-kind furniture store concept that makes our nearly 80 Norwalk Furniture Idea stores a growing success and the right concept, at the right time. Why Norwalk Now? Consumer research shows people spending more time at home these days. They see their home as their refuge, their sanctuary from the pressures of the world. More time at home results in more spending to decorate those homes. And today's sophisticated, upscale consumer does not want to settle for ordinary, off-the-shelf decorating solutions.
We pride ourselves on being the largest Canadian shop-at-home decorating company to offer a wide range and unique selection of top quality products at competitive prices. * Our Strength - Our family of franchisees are joined together by a common bond,,,shared success in our business partnership. * Convenience - Decor Distinction offers their clients affordable, quality, custom interior decorating in the comfort of their home. We bring the store to the customer at their convenience. * Competitive - Decor Distinction's combined purchasing power allows us to negotiate competitive pricing and exclusive product lines to offer our customers. * Support and training for growth. * Sharing ideas and talents to achieve a common goal. * A proven system with over 25 years of experience. * Low start up costs and overhead. * Selection - An interior decorating boutique on wheels that carries thousands of product samples of the finest quality in fabric, carpeting, window and wall coverings, furniture and accessories. Your franchise fee will provide you with the tools to set up a successful business. * Use of all trademarks and rights to Decor Distinction * Complete samples to operate your business for 24 months. * 2 weeks of training at our head office * Interior decorating crrespondance course. * Decorpro software * Business Cards, stationary * Opening inventory of promotional flyers * Operational manual If this sounds like the kind of opportunity for you, contact us.