Bad Ass Coffee Company vs Euro Cafe Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bad Ass Coffee Company vs Euro Cafe including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Bad Ass Coffee Company Franchise	Euro Cafe Franchise
Investment	$304,500 - $620,000	$248,400 - $445,500
Franchise Fee	$35,000	$15,000
Royalty Fee	6%	4.5%
Advertising Fee	2%	1%
Year Founded	1991	1997
Year Franchised	1998	2017
Term Of Agreement	5 years	-
Term Of Agreement	5 years	-
Renewal Fee	$2.5K	-
Business Experience Requirements
	Bad Ass Coffee Company Franchise	Euro Cafe Franchise
Experience	-	-
Financing Options
	Bad Ass Coffee Company Franchise	Euro Cafe Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/No	-/Yes
Start-up Costs	No/Yes	-/Yes
Equipment	No/Yes	-/Yes
Inventory	No/Yes	-/Yes
Receivables	No/No	-/Yes
Payroll	No/No	-/Yes
Training & Support
	Bad Ass Coffee Company Franchise	Euro Cafe Franchise
Training	-	Classroom Training: 243 hours
Support	Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives	Grand Opening
Marketing	Co-op advertising, Ad slicks, Regional advertising	-
Operations	International franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)	Number of Employees Required to Run: 17
Expansion Plans
	Bad Ass Coffee Company Franchise	Euro Cafe Franchise
US Expansion	-	-
Canada Expansion	No	-
International Expansion	Yes	-

Company Overviews

About Bad Ass Coffee Company

In 1995, B.J. Bilanzich was so taken by the playfulness of the brand, that upon arrival to Salt Lake City, she and her husband began to open stores in Utah and eventually purchased Bad Ass Coffee of Hawaii and began franchising on the mainland.

Today, Bad Ass Coffee of Hawaii continues to serve premium Hawaiian and other top international coffees with a kick �" but Bad Ass Coffee franchises don’t stop there. We also serve popular blended drinks, teas, food and branded merchandise with exceptional service through 24 stores in the U.S., US Virgin Islands and Japan.

The Bad Ass Coffee Company serves only the finest, American-grown, gourmet, whole bean Kona, and Hawaiian coffee available on the market today. Our Signature Blend marries 10% Hawaiian coffee and coffees from around the world to offer our customers many different flavor profiles. Both our brand and our product are strong sellers with a growing and expanding base of repeat core customers. When you invest in the Bad Ass Coffee Company franchise, you're getting far more than just a store location. We can provide you and your new business with a full range of support services to help you get your business up and running and on the road to success quicker and easier than ever before. From assistance with the primary planning stages and location selection of your store, providing access to excellent marketing information and support, as well as access to our expert interior design and installation teams, to helpful opening day assistance and beyond, we'll be there for you.

About Euro Cafe

Owning a Euro Café provides you an opportunity to partner with an industry leader in a highly competitive industry whose sales grow more and more annually. Do not let the competitive nature of the industry stifle you. Our concept is unlike any other. We have geared our company to provide you with knowledge, support and training that will allow you to effectively meet and surpass any consumer expectations.

• Produces and serves the highest quality specialty coffee, hot and cold.
• Serves a variety of healthy food, like basmati rice bowls and salad bowls, custom-made to order.
• Offers a variety of grab-and-go items as each location demands.
• Provides customers with a comfortable, social, and friendly atmosphere with free Wi-Fi.

We offer two different types of franchise opportunities. You can choose to own a single unit franchise which allows you to operate your own Euro Café in a protected territory of your choice. We also offer area development franchises for those looking to lock down a larger territory and slowly build a series of Euro Café locations/territories.
Euro Café offers a comprehensive and hands on training program in order to ensure that franchisee are 100% equipped with the knowledge, skills and expertise to successfully operate their own center. Our multi-phase training includes hours of hands on training at one of our already established locations in addition to many hours of ongoing support at your newly established location.