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Below is an in-depth analysis and side-by-side comparison of HomeStory Doors and More vs USA Insulation including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $157,250 - $298,500 | $170,500 - $346,000 |
Franchise Fee | $20,000 - $40,000 | $50,000 |
Royalty Fee | varies | 5% |
Advertising Fee | varies | 2% |
Year Founded | 2011 | 1985 |
Year Franchised | 2011 | 2007 |
Term Of Agreement | 5 years | 5 years +5+5+5 |
Term Of Agreement | 5 years | 5 years +5+5+5 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Business Experience: · General business experience · Sales skills · Home improvement experience not required | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | USA Insulation provides an initial 3-4 week training program. There is a mix of classroom learning, practical application and on-the-job training. You will be certified by the best in the business - USA Insulation's Training & Sales team. On-The-Job Training: 32 hours Classroom Training: 32 hours |
Support | Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | USA Insulation supports our Franchisees throughout the Franchise process. From Training and Site Selection to Sales and Continuing Education, our support team is there to guide you through the growth of your business. Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Regional advertising | The sales process starts with marketing and lead generation. We will provide our franchisees with marketing tools including television, radio and print creative, direct mailer pieces and couponing methods. We will also be provide our various proven lead generating programs. In addition, we will provide guidance and expertise on media planning and strategies. Every market is different, so USA Insulation is committed to tailoring a Marketing Campaign to your market's needs. Ad Templates Social media Website development |
Operations | 15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1-4 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | The USA Insulation System incorporates lead generation, Sales, Installation, Management, and everything in between. All Franchisees are given an Operations Manual as a ready reference, and support staff is only a call away. Our proven systems for Sales, Installation and Revenue Generation are time-tested and refined by Francorp, one of the Franchise industry leaders. Absentee Ownership Allowed Number of Employees Required to Run: 8 - 12 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
With HomeStory, the Opportunity is Easy to See The first company of its kind in an underserved market niche Proprietary technology creates incredible efficiency and a barrier for competitors Powerful marketing and sales system backed by over 15 years of experience HomeStory transforms and updates homes faster, easier, and more affordably than any other home improvement project. This is accomplished by replacing all of the worn, outdated doors in a home with beautiful designer doors and hardware. HomeStory offers tremendous value, made possible by award-winning technology, a nationwide supplier network, and a marketing system that engages homeowners and creates demand. Learn How HomeStory's Proprietary Technology Unlocks the Door Replacement Market Why Door Replacement? Simply put: A substantial unmet need. Like most items in a home, doors wear out, become outdated and need to be replaced. Yet, few homeowners have been offered an affordable, convenient and mess-free option for updating their doors. As a result, most homes still have their old doors, making this a large, untapped market with little competition. What a Difference! Homeowners repeatedly tell us how surprised and delighted they are with the dramatic improvement our custom doors and hardware make throughout their homes. With HomeStory, you're able to consistently exceed customer expectations, making them invaluable advocates for your service.