| ||||
Updated RecentlyMicrotel Inns & Suites vs Red Lion Hotels and Inns Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Microtel Inns & Suites vs Red Lion Hotels and Inns including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
| Investment | $5,709,119 - $6,799,356 | $8,431,750 - $36,598,000 |
| Franchise Fee | $43,000 | $40,000 - $75,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | 2% | 3.5% |
| Year Founded | 1987 | 1959 |
| Year Franchised | 1988 | 1999 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | 50% of current franchise fee | - |
Business Experience Requirements |
||
| Experience | - | |
Financing Options |
||
| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/Yes | Yes/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
||
| Training | - | On-The-Job Training: Optional Classroom Training: Optional |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 20
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
||
| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Microtel Inns & Suites
BRILLIANTLY SIMPLE
Microtel by Wyndham® is a fast-growing, all-new construction hotel franchise brand in the Philippines and the U.S. Microtel by Wyndham’s proven track record of successful development, strong operating performance, and sustainable growth in the limited-service segment are what set it apart from the competition. With 300+ properties open and under construction worldwide, Microtel by Wyndham® is well positioned for continued growth.Microtel® by Wyndham is an award-winning chain of more than 340 economy hotels located throughout North America, Mexico and the Philippines. Offering free cable TV and mattresses approved by the American Chiropractic Association, Microtel's MicroSaver rooms start as low as $35 per night and have queen size beds and built-in furniture.
About Red Lion Hotels and Inns
Results Oriented. Growth Driven.
With over 50 properties open or under development, Red Lion has positioned itself for sustainable growth. Important to the chain's lasting success is the redefinition of brand segmentation and strengthened brand identity for both Red Lion Hotels and Red Lion Inns & Suites, along with the addition of the Leo Hotel Collection, a collection of unique, boutique, historic and/or destination hotels.
Publicly traded on the NYSE (RLH), Red Lion is an owner, operator and franchisor. Red Lion grew out of the Pacific Northwest with historic roots dating back more than 50 years and is showing hotel owners how they can tap into their deep experience.
More hoteliers are finding that franchise partners with skin in the game truly have their franchisees' return on investment in mind. As owners, Red Lion never asks their franchisees to do anything that as a company they would not do for their own properties. The biggest benefit for hotel owners is the ability to plug their properties into a finely tuned franchise system that offers franchisees the highest level of support including access to industry leading technology, business intelligence and revenue management systems.
With a keen eye on the market, Red Lion's new consumer website creates direct interaction with guests, offers local experiences and provides an improved booking engine. The locally inspired experience carries through to the service culture at the property and brings the website's local focus full circle, creating a impactful point of differentiation that helps build guest loyalty.
The total investment necessary to begin operation of a 250-room full service Red Lion Hotel, including meeting space and catering service, is estimated to range between $28,594,750 to $36,598,000 for new development and $1,091,500 to $4,562,000 for conversion hotels. These amounts include $105,500 to $129,500 that must be paid to the franchisor. These amounts do not include the cost of purchasing or leasing land or any real estate taxes.