Microtel Inns & Suites vs HomeTowne Studios Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Microtel Inns & Suites vs HomeTowne Studios including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Microtel Inns & Suites Franchise
HomeTowne Studios Franchise
Investment $5,709,119 - $6,799,356$345,500 - $1,238,500
Franchise Fee $43,000$30,000
Royalty Fee 6%3%
Advertising Fee 2%-
Year Founded 19872017
Year Franchised 19882017
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee 50% of current franchise fee-


Business Experience Requirements
 
Microtel Inns & Suites Franchise
HomeTowne Studios Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Microtel Inns & Suites Franchise
    HomeTowne Studios Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/No-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Microtel Inns & Suites Franchise
    HomeTowne Studios Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 12 - 20

    Absentee ownership of franchise is allowed.

    		-

    Expansion Plans
     
    Microtel Inns & Suites Franchise
    HomeTowne Studios Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion YesNo

    Company Overviews

    About Microtel Inns & Suites

    BRILLIANTLY SIMPLE

    Microtel by Wyndham® is a fast-growing, all-new construction hotel franchise brand in the Philippines and the U.S. Microtel by Wyndham’s proven track record of successful development, strong operating performance, and sustainable growth in the limited-service segment are what set it apart from the competition. With 300+ properties open and under construction worldwide, Microtel by Wyndham® is well positioned for continued growth.

    At Microtel Inn and Suites by Wyndham, we are really dedicated as per the general inclination of our visitors and ensuring you have the most ideal experience. That is the reason we are pleased to be perceived as an industry pioneer in visitor fulfillment, positioning "Most elevated in Guest Satisfaction Among Economy/Budget Hotel Chains, 14 out of 15 Years" by the J.D. Control 2016 Hotel Guest Satisfaction Study.
    Years of hotel management experience and innovative planning went into the development of the Microtel concept. Simply put, it involves offering the traveling public high quality product and service at value rates while keeping operating and development costs to a minimum. All Microtels are 100% new construction, thus assuring consistent expectation and experience.
    Microtel® by Wyndham is an award-winning chain of more than 340 economy hotels located throughout North America, Mexico and the Philippines. Offering free cable TV and mattresses approved by the American Chiropractic Association, Microtel's MicroSaver rooms start as low as $35 per night and have queen size beds and built-in furniture.

    #302 in Franchise 500 for 2020.

     







    About HomeTowne Studios

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    HomeTowne Studios by Red Roof is an extended stay hotel with flexible daily, weekly, and monthly rate options.
    • Fully Furnished Rooms
    • Kitchen
    • Full Sized Refrigerator
    • Microwave
    • 2-Burner Stove Top
    • Kitchen Table with Chairs
    • Weekly House Keeping
    • On-site Laundry
    • Free High-Speed WiFi
    • HD Flat Screen TV
    • Extended Cable Package
    • Free Domestic Phone Service
    • All Inclusive Pricing - No Utility Bills!
    • Rate Options: Daily, Weekly, Monthly

    The total investment necessary to begin operation of a HomeTowne Studios by Red Roof or a Home Town Inn lodging franchise for a 65-room conversion hotel ranges from $345,500 to $1,238,500. These amounts do not include the costs of land, original construction or acquisition, or ground or building lease rent for the hotel location but do include the approximately $56,500 to $62,000 that must be paid to the franchisor or an affiliate.