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Updated RecentlySuper 8 vs Howard Johnson Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Super 8 vs Howard Johnson including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $233,200 - $4,834,492 | $336,552 - $9,898,595 |
| Franchise Fee | $25,000 - $28,000 | $35,000 - $38,000 |
| Royalty Fee | 5.5% | 4.5% |
| Advertising Fee | 3% | 4% |
| Year Founded | 1974 | 1925 |
| Year Franchised | 1976 | 1954 |
| Term Of Agreement | 20 years | 15-20 years |
| Term Of Agreement | 20 years | 15-20 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Developer, owner, or real estate group with hospitality experience, credit and financial approval, and acceptable background check. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/No | No/No |
| Start-up Costs | Yes/No | Yes/No |
| Equipment | No/Yes | Yes/No |
| Inventory | Yes/Yes | Yes/No |
| Receivables | No/No | Yes/No |
| Payroll | No/No | Yes/No |
Training & Support |
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| Training | A comprehensive suite of learning opportunities designed to help you run your business. Our hands-on curriculum includes: General Manager Orientation: Our GM orientation (Strategic Training for Exceptional Performance - S.T.E.P.) is a 5 day program which focuses on the brand tools and resources designed to optimize your business’s performance. We provide year round training to all owners and will tailor your training for your needs. On-The-Job Training: 3-4 days Classroom Training: 4 days Additional Training: Regional workshops; customized property training | Regional workshops |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, National media, Regional advertising |
| Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. |
International franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is allowed. |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Super 8
Super 8's name is derived from its unique room rate- - $8.88 every night- - when the principal area opened in 1974 in Aberdeen, South Dakota.
Super 8 Worldwide® is the world's biggest economy lodging chain with more than 2,200 properties in the U.S., Canada, and China. Super 8 has as of late propelled a brand invigorate with another logo and a crisp, new inside and outside outline program. Visitors can rely on upon each Super 8 to convey: complimentary SuperStart® breakfast, free fast web get to, updated shower conveniences, free in-room espresso, kids under 17 remain free, and free premium link or satellite TV.
The total investment necessary to begin operation of a Super 8
franchise for a 65 room new construction facility ranges from $3,672,673
to $4,834,492.
The total investment necessary to begin operation of a Super 8
franchise for a 100 room conversion facility ranges from
$233,200 to $2,181,300.
Land acquisition costs are not included in these ranges.
The above amounts include a range of $33,600 to $62,925 that must be paid
to the franchisor or an affiliate.
Founded in 1974, Super 8 Motels has been franchising since 1976
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#70 in Canada's Top franchises.
#106 in Franchise 500 for 2020.
#179 in Franchise 500 for 2020.
About Howard Johnson
With an advance of $500, Howard Dearing Johnson obtained a little patent drug shop in Quincy, Massachusetts, in 1925. He utilized an antiquated, hand-wrenched cooler in the store's storm cellar to make vanilla, chocolate and strawberry frozen yogurt for the shop's pop wellspring. After three years, with menu increases like franks and ground sirloin sandwiches, he opened the primary Howard Johnson's Restaurant. By 1935, there were 25 Howard Johnson frozen yogurt and sandwich remains in Massachusetts. After five years, with more than 100 eateries on the Atlantic Coast, Johnson opened the main road eatery on the Pennsylvania Turnpike. In 1954, when the organization worked 400 eateries, the primary Howard Johnson lodging opened in Savannah, Georgia. After Johnson's child assumed control over the organization in 1959, it was in this way procured by three unique organizations before Cendant Corp. purchased the inn network in 1990. Howard Johnson Int'l. establishments offer mid-evaluated holding up at Howard Johnson Plaza Hotels, Howard Johnson Hotels, Howard Johnson Inns and Howard Johnson Express Inns. Youngsters remain free at Howard Johnson, and Road Rally and AARP offer senior rebates at the lodgings.
The total investment necessary to begin operation of a Howard Johnson
franchise for a 100 room new construction facility ranges from
$5,393,268 to $9,898,595.
The total investment necessary to begin
operation of a Howard Johnson franchise for a 100 room conversion
facility ranges from $336,552 to $2,967,018.
Land acquisition costs are not included in these
ranges. The above amounts include a range of $43,600 to $72,925 that
must be paid to the franchisor or an affiliate.
#289 in Franchise 500 for 2020.