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Updated RecentlySuper 8 vs Red Lion Hotels and Inns Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Super 8 vs Red Lion Hotels and Inns including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $233,200 - $4,834,492 | $8,431,750 - $36,598,000 |
| Franchise Fee | $25,000 - $28,000 | $40,000 - $75,000 |
| Royalty Fee | 5.5% | 5% |
| Advertising Fee | 3% | 3.5% |
| Year Founded | 1974 | 1959 |
| Year Franchised | 1976 | 1999 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Developer, owner, or real estate group with hospitality experience, credit and financial approval, and acceptable background check. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/No | -/- |
| Start-up Costs | Yes/No | -/- |
| Equipment | No/Yes | Yes/- |
| Inventory | Yes/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | A comprehensive suite of learning opportunities designed to help you run your business. Our hands-on curriculum includes: General Manager Orientation: Our GM orientation (Strategic Training for Exceptional Performance - S.T.E.P.) is a 5 day program which focuses on the brand tools and resources designed to optimize your business’s performance. We provide year round training to all owners and will tailor your training for your needs. On-The-Job Training: 3-4 days Classroom Training: 4 days Additional Training: Regional workshops; customized property training | On-The-Job Training: Optional Classroom Training: Optional |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Super 8
Super 8's name is derived from its unique room rate- - $8.88 every night- - when the principal area opened in 1974 in Aberdeen, South Dakota.
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About Red Lion Hotels and Inns
Results Oriented. Growth Driven.
With over 50 properties open or under development, Red Lion has positioned itself for sustainable growth. Important to the chain's lasting success is the redefinition of brand segmentation and strengthened brand identity for both Red Lion Hotels and Red Lion Inns & Suites, along with the addition of the Leo Hotel Collection, a collection of unique, boutique, historic and/or destination hotels.
Publicly traded on the NYSE (RLH), Red Lion is an owner, operator and franchisor. Red Lion grew out of the Pacific Northwest with historic roots dating back more than 50 years and is showing hotel owners how they can tap into their deep experience.
More hoteliers are finding that franchise partners with skin in the game truly have their franchisees' return on investment in mind. As owners, Red Lion never asks their franchisees to do anything that as a company they would not do for their own properties. The biggest benefit for hotel owners is the ability to plug their properties into a finely tuned franchise system that offers franchisees the highest level of support including access to industry leading technology, business intelligence and revenue management systems.
With a keen eye on the market, Red Lion's new consumer website creates direct interaction with guests, offers local experiences and provides an improved booking engine. The locally inspired experience carries through to the service culture at the property and brings the website's local focus full circle, creating a impactful point of differentiation that helps build guest loyalty.
The total investment necessary to begin operation of a 250-room full service Red Lion Hotel, including meeting space and catering service, is estimated to range between $28,594,750 to $36,598,000 for new development and $1,091,500 to $4,562,000 for conversion hotels. These amounts include $105,500 to $129,500 that must be paid to the franchisor. These amounts do not include the cost of purchasing or leasing land or any real estate taxes.