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Updated RecentlySuper 8 vs AFM Hospitality Corporation Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Super 8 vs AFM Hospitality Corporation including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $233,200 - $4,834,492 | $2,000,000 - $20,000,000 |
| Franchise Fee | $25,000 - $28,000 | $35,000 |
| Royalty Fee | 5.5% | 3% |
| Advertising Fee | 3% | 4% |
| Year Founded | 1974 | 1991 |
| Year Franchised | 1976 | 1992 |
| Term Of Agreement | 20 years | 5/5/5/5 Years |
| Term Of Agreement | 20 years | 5/5/5/5 Years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Developer, owner, or real estate group with hospitality experience, credit and financial approval, and acceptable background check. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/No | -/- |
| Start-up Costs | Yes/No | -/- |
| Equipment | No/Yes | -/- |
| Inventory | Yes/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | A comprehensive suite of learning opportunities designed to help you run your business. Our hands-on curriculum includes: General Manager Orientation: Our GM orientation (Strategic Training for Exceptional Performance - S.T.E.P.) is a 5 day program which focuses on the brand tools and resources designed to optimize your business’s performance. We provide year round training to all owners and will tailor your training for your needs. On-The-Job Training: 3-4 days Classroom Training: 4 days Additional Training: Regional workshops; customized property training | On-Site 3-5 Days |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform | Central Data Processing: Central Purchasing: Field Operation Evaluation: Field Training: Initial Store Opening: Franchisee Newsletter: Regional or National Meetings: 800 Telephone Hotline: |
| Marketing | Co-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Super 8
Super 8's name is derived from its unique room rate- - $8.88 every night- - when the principal area opened in 1974 in Aberdeen, South Dakota.
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About AFM Hospitality Corporation
AFM is dedicated to being the best in hospitality services, nationwide. Wherever possible, the services we provide have been centralized, allowing the company to capitalize on economies of scale. All brands receive full training, quality assurance and franchise service support provided by a team of industry experts. The growth strategy for the company has been developed by a team of professionals, each with a specific area of expertise in the hospitality trade.