The Coffee Beanery vs The Coffee Guy Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Coffee Beanery vs The Coffee Guy including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$112,500 - $496,100 | $35,000 - And Up |
Franchise Fee |
$15,000 | N/A |
Royalty Fee |
4% | - |
Advertising Fee |
2% | - |
Year Founded |
1976 | 2005 |
Year Franchised |
1985 | 2005 |
Term Of Agreement |
10-20 years | - |
Term Of Agreement |
10-20 years | - |
Renewal Fee |
25% of initial fee | - |
Business Experience Requirements |
Experience |
General business experience Retail experience | If you like the idea of being part of a team that's fast-growing, energetic, friendly and fun, then you're in the right place! |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | -/- |
Start-up Costs |
No/No | -/- |
Equipment |
No/Yes | -/- |
Inventory |
No/Yes | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
- | - |
Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
Marketing |
Co-op advertising, Ad slicks, National media | - |
Operations |
International franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 14
- 17
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
US Expansion |
Yes | - |
Canada Expansion |
No | - |
International Expansion |
Yes | - |
Company Overviews
About The Coffee Beanery
With help from her husband, Julius, JoAnne Shaw decided to take a chance. In 1976 she opened The Coffee Beanery, a specialty coffee shop, in Dearborn, Michigan. The company began franchising in 1985. The Coffee Beanery offers streetfront café franchises, as well as locations in malls, airports, office buildings, hospitals and college campuses across the United States. In 1998 the company opened its first international location in Guam and now offers master franchises in China, Korea and the Middle East.
The total investment necessary to begin operation of a Traditional Store
without Food Store Model ranges from $260,000 to $476,100, which
includes $25,000 to $31,500 that must be paid to the franchisor or its
affiliates.
The total investment necessary to begin operation of a
Traditional Store with Food Store Model ranges from $260,000 to
$496,100, which includes $25,000 to $31,500 that must be paid to the
franchisor or its affiliates.
The total investment necessary to begin
operation of a Kiosk Store Model ranges from $185,000 to $369,100, which
includes $25,000 to $31,500 that must be paid to the franchisor or its
affiliates.
The total investment necessary to begin operation of a
Co-Branded Store Model ranges from $140,000 to $339,100, which includes
$25,000 to $31,500 that must be paid to the franchisor or its
affiliates.
The total investment necessary to begin operation of a
Conversion Store Model ranges from $112,500 to $351,600, which includes
$17,500 and $24,000 that must be paid to the franchisor or its
affiliates.
About The Coffee Guy
The Coffee Guy first popped the boot to deliver piping hot, delicious espresso direct to customers in June 2005. Since then, we've been keeping the coffee coming for workers and commuters all over NZ. And if you're at a music festival or local rugby club day, chances are we'll be there.
To keep up with demand for our coffee, over 40 The Coffee Guy franchises were snapped up in just three years - by people looking for a lifestyle change and a business opportunity that stacks up. Franchises are available in NZ and Australia, with flexible investment options available.
Franchisee benefits:
* At least $700 net profit per week, after three months - guaranteed
* Simple, straightforward systems, with no experience necessary
* You choose your hours and your income
* Serious brand recognition and excellent marketing initiatives
* Help growing your business with marketing tools tailored to you
* Full training, easy application process and speedy start-up
* Low investment opportunity
With a drive-thru set up on Shore
Road in Remuera, Auckland and numerous businesses keen on having coffee
delivered, the van was run ragged satisfying the coffee cravings of just
one small Auckland suburb. The popularity of The Coffee Guy amongst
workers and commuters is matched only by the enthusiasm of keen Kiwis
wanting to ditch their nine-to-five in search of something that offers a
real work-life balance.
We established the first franchise in
January 2006, and very quickly new vans began popping up around the
country. The Coffee Guy network has since grown to become the largest
mobile coffee franchise in New Zealand with over 29 franchisees in
operation.
Following the success of our mobile coffee van franchise system, we
introduced fixed sites in 2012 with a drive-thru. While the format is
slightly different, it still offers the same great menu that’s so
popular amongst our loyal customers. It enjoys the same low overheads
that make our franchise systems simple, low-risk, and easy-to-run.