The Coffee Beanery vs Tastea Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Coffee Beanery vs Tastea including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The Coffee Beanery Franchise
Tastea Franchise
Investment $112,500 - $496,100$368,300 - $804,500
Franchise Fee $15,000$40,000
Royalty Fee 4%-
Advertising Fee 2%-
Year Founded 19762013
Year Franchised 19852014
Term Of Agreement 10-20 years-
Term Of Agreement 10-20 years-
Renewal Fee 25% of initial fee-


Business Experience Requirements
 
The Coffee Beanery Franchise
Tastea Franchise
Experience
  • General business experience
  • Retail experience
    		• -

    Financing Options
     
    The Coffee Beanery Franchise
    Tastea Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    The Coffee Beanery Franchise
    Tastea Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations-
    Marketing Co-op advertising, Ad slicks, National media-
    Operations International franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 14 - 17

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    The Coffee Beanery Franchise
    Tastea Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About The Coffee Beanery

    With help from her husband, Julius, JoAnne Shaw decided to take a chance. In 1976 she opened The Coffee Beanery, a specialty coffee shop, in Dearborn, Michigan. The company began franchising in 1985. The Coffee Beanery offers streetfront café franchises, as well as locations in malls, airports, office buildings, hospitals and college campuses across the United States. In 1998 the company opened its first international location in Guam and now offers master franchises in China, Korea and the Middle East.

    The total investment necessary to begin operation of a Traditional Store without Food Store Model ranges from $260,000 to $476,100, which includes $25,000 to $31,500 that must be paid to the franchisor or its affiliates.
    The total investment necessary to begin operation of a Traditional Store with Food Store Model ranges from $260,000 to $496,100, which includes $25,000 to $31,500 that must be paid to the franchisor or its affiliates.
    The total investment necessary to begin operation of a Kiosk Store Model ranges from $185,000 to $369,100, which includes $25,000 to $31,500 that must be paid to the franchisor or its affiliates.
    The total investment necessary to begin operation of a Co-Branded Store Model ranges from $140,000 to $339,100, which includes $25,000 to $31,500 that must be paid to the franchisor or its affiliates.
    The total investment necessary to begin operation of a Conversion Store Model ranges from $112,500 to $351,600, which includes $17,500 and $24,000 that must be paid to the franchisor or its affiliates.

    About Tastea

    "Tastea
    The Tastea dream is a reality. We continue to push the envelope with new drinks and flavors -- constantly creating and searching for new ways to make people smile. But at the same time, we still serve the classics that so many of our customers love, from Thai Iced Tea to Green Milk to Taro Milk Tea and more. The center of the Tastea experience is our unique tea bar, where customers can hang out with friends and make some new ones, all while enjoying the most refreshing treat around.

    Under the Single Tastea Tea Bar Program, you will sign a Franchise Agreement to operate a single Tastea Tea Bar. The franchisor estimates your total initial investment to begin operations of a single Tastea Tea Bar will range from approximately $368,300 to $654,500. Included in the estimate is $74,500 to $80,500 that must be paid to the franchisor or their affiliate which is comprised of the Initial Franchise Fee of $40,000 and $34,500 to $40,500 in fees and expenditures.
    Under the Area Development Program, the franchisor assigns a defined area within which you must develop and operate a minimum of three Tastea Tea Bars within a specified period of time. If you sign an Area Development Agreement, the franchisor estimates your total initial investment will range from $428,300 to $804,500. Included in the estimate is $134,500 to $230,500 that you must pay to the franchisor or their affiliate which is comprised of the Development Fee of $100,000 (for 3 units) to $190,000 (for 6 units) and $34,500 to $40,500 in fees and expenditures for your first Tastea Tea Bar unit.