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Below is an in-depth analysis and side-by-side comparison of USA Baby vs Big Frog Custom T-Shirts including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $344,000 - $650,000 | $114,501 - $244,800 |
Franchise Fee | $23,400 - $60,200 | $13,500 - $39,500 |
Royalty Fee | 3% | 6% |
Advertising Fee | - | 1.5% |
Year Founded | 1975 | 2007 |
Year Franchised | 1986 | 2008 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Friendly and outgoing. $50,000 minimum liquidity. |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | Manuals, online training courses, 5-day Big Frog University in Dunedin FL, 4 days in-store at opening. Online courses, live webinars and recorded videos, Best Practices monthly newsletter, annual FROG-A-Thon convention. On-The-Job Training: 36 hours Classroom Training: 40 hours |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Site selection and lease negotiation, pre-opening manual and online task manager and weekly calls, Intranet and forums, pre-opening marketing program, weekly coaching calls, onsite visits, Grand Opening program, closed Facebook group, marketing calendar and online Ad-builder and dashboard, monthly KPI reports, annual marketing and business planning assistance. Store design drawings, DTG printer installation and training, on-demand business coaching, weekly coaching calls, franchisee peer groups, onsite visits, new product research and development, website and Facebook page, recruiting platform and program, DTG ink sales, pay-per-click (PPC) ad campaigns, bi-monthly e-mail marketing blasts, garment vendor discounts and other benefits, proprietary point-of-sale (POS) software, IT support vendor, community event programs. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Ad slicks, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
Operations |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Number of Employees Required to Run: 2 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | Yes | - |
USA Baby was founded in 1975 by Alan Levine. It began franchising in 1986 and the chain now includes international locations. USA Baby offers more than 2,000 items for infant and child care. The privately held company is based in Elmhurst, Illinois.
Big Frog is NOT your father's T-shirt shop! We’re a high-tech retail boutique with rainforest décor, serving consumers, businesses, charities & schools; think “George Jetson meets George of the Jungle”!
We make custom-designed T-shirts, polos and sweatshirts, gifts and other garments using photos, clip art, text and logos. We use a unique, environmentally-friendly high quality ‘Direct-to-Garment’ (DTG) inkjet printing process for a breathable image that won’t peel, crack or fade. Main consumer selling points are: No minimum quantities (1-100 our specialty!); No setup fees or artwork charges (Free design service while you wait!); delivery within 24-hours; No kidding!
Big Frog isn’t just a business; it’s a lifestyle! Your 1,200 sq foot store will be open Mon-Fri 9-6 and Sat 9-1, and you’ll have only 2 or 3 employees, hardly any receivables and minimal inventory. Our DTG products have a 75+% gross margin, and we’re one of the fastest-growing, most award-winning concepts in the franchise industry! Great owners network in the community, raising awareness and driving business back to the store.
We can provide any quantity of shirts using any decorating technique, including DTG, vinyl, UltraPrints, screen printing and embroidery. Our stores focus on the highest level of service and provide an amazing customer experience, going past “satisfying customers” to generating FANS. Customers, employees and the owner all have FUN, and our stores generate over 60% repeat and referral business!