|
Below is an in-depth analysis and side-by-side comparison of USA Baby vs Monkee's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
Investment | $344,000 - $650,000 | $270,981 - $464,977 |
Franchise Fee | $23,400 - $60,200 | $50,000 |
Royalty Fee | 3% | 5% |
Advertising Fee | - | 1% |
Year Founded | 1975 | 1995 |
Year Franchised | 1986 | 2011 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
||
Experience | - | |
Financing Options |
||
In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
||
Training | - | On-The-Job Training: 32 hours Classroom Training: 30 hours |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Meetings/Conventions Grand Opening Security/Safety Procedures Field Operations Site Selection |
Marketing | Ad slicks, Regional advertising | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
Operations |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
||
US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
USA Baby was founded in 1975 by Alan Levine. It began franchising in 1986 and the chain now includes international locations. USA Baby offers more than 2,000 items for infant and child care. The privately held company is based in Elmhurst, Illinois.
An upscale, girlie, always in style boutique where the owner desired to give her customers the ultimate shopping experience - and even know them by name!
It did not take long for the word to spread, and soon Monkee’s of Wilmington was a destination! A second store was opened only a short time later in Winston-Salem, North Carolina by Brenda Maready, the co-owner of Monkee’s Franchising, LLC. The Monkee’s brand has become synonymous with personalized customer service and cutting edge designer fashion. Instead of shopping at big department stores, customers travel to Monkee’s for an intimate shopping experience. At Monkee’s, it has never been just about the sale; it’s about helping a friend walk out feeling beautiful and looking her best.