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Updated RecentlyWild Noodles vs Iceberg Drive Inn Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Wild Noodles vs Iceberg Drive Inn including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $273,500 - $350,000 | $132,500 - $556,000 |
| Franchise Fee | $25,000 | $25,000 |
| Royalty Fee | 5% | - |
| Advertising Fee | - | - |
| Year Founded | 2001 | 1960 |
| Year Franchised | 2003 | 2001 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | 1/2 of current franchise fee | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 15
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Wild Noodles
NO LONGER FRANCHISING
About Iceberg Drive Inn
The first Iceberg Drive Inn was opened by Lamar Sorensen on April 12, 1960. A local ice cream machine salesman named Hap Vitale had the idea for a building with a distinctive roof that served great milkshakes, burgers and fries. He convinced Lamar to open this concept and Iceberg Drive Inn was born. It was located on the corner of 900 East and 3900 South in Salt Lake City, Utah. The building was originally designed to be moved after a few years as he was only renting the land at the time. Many report that it was the first drive thru in the Salt Lake City area. Lamar insisted that Drive Inn be spelled with two "n’s” as he felt it appeared friendlier to invite people to an "inn” rather than simply a "drive in”.