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Updated RecentlyMaid Brigade vs MTOclean Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Maid Brigade vs MTOclean including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $110,300 - $130,300 | $35,100 - $101,500 |
| Franchise Fee | $30,000 | $12,500 - $57,500 |
| Royalty Fee | 6.9-3.5% | - |
| Advertising Fee | 2% | - |
| Year Founded | 1979 | 1988 |
| Year Franchised | 1984 | 1992 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | General business experience. Marketing skills. Great interpersonal skills. Management experience. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Come to an intensive week of training in Atlanta at the home office. Engaging, in-depth, informative classes include Finance, Personnel, Operations, Technology and Marketing. You will complete your training feeling confident and knowledgeable about the business. In fact, after the training, you will be an integral part of the brand. A qualified trainer will be sent to your location for Blastoff week. Our Blastoff trainer coaches you in selecting the best team members, who will become your first team. You and your Blastoff trainer will work side-by-side, ensuring your first team receives total quality training. On-The-Job Training: 30 hours Classroom Training: 30 hours | - |
| Support | Ongoing Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 10 - 12
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Maid Brigade
Maid Brigade first offered professional cleaning services in 1979. The company began franchising in 1984 and now has locations nationwide.
Franchisees offer traditional cleaning services, as well as special cleaning services like spring and fall cleaning projects, interior oven/refrigerator cleaning, silver polishing, fireplace cleaning and moving in/out services.
Initial Franchise Fee - $35,000 for a territory with up to 30,000 Qualified Households and an additional $1 for each additional Qualified Household
Veteran Incentives 10% off franchise fee
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#8 on Franchise Rankings.com
#183 in Franchise 500 for 2020.
#311 in Franchise 500 for 2021.
About MTOclean
Most of our franchise owners have never owned a business before, so we go above and beyond to provide as much knowledge as possible. In addition to cleaning training, we provide advice and knowledge on the subjects of business planning, marketing, and operations. Beyond your initial training program, your support includes:
- A complete Starter Kit of professional grade cleaning supplies and chemicals;
- An initial supply of marketing collateral;
- A professionally designed website for your business and a branded, hosted email address;
- Corporate provided Search Engine Optimization (SEO) and online marketing to drive internet leads to the corporate website, and to your office;
- A complete suite of marketing tools and resources such as brochures, flyers, postcards, leave-behinds, scripts and more;
- A library of operations documents such as estimating worksheets, pricing models, contract templates, bid presentations, employee handbooks and more.