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Updated RecentlyCoffee Perks vs Second Cup Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Coffee Perks vs Second Cup including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $116,100 | $300,000 - $500,000 |
| Franchise Fee | $18,000 | $25,000 |
| Royalty Fee | 6% | 7.5% |
| Advertising Fee | - | 2% |
| Year Founded | 1993 | 1975 |
| Year Franchised | 2004 | 1975 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
Number of employees needed to run franchised unit: 5 - 30
Absentee ownership of franchise is allowed. (3% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | Yes |
| International Expansion | Yes | Yes |
Company Overviews
About Coffee Perks
Coffee Perks is offering the ideal, business-to-business franchise opportunity in the U.S. serving the break room and food service markets. Coffee Perks has franchised their award-winning business model and is offering a limited number of opportunities nationwide. The wholesale specialty and bottled water market is an $18 billion + industry experiencing record sales and growth. Why work retail hours when you can tailor your own hours, Monday through Friday with no weekend’s necessary. Benefit from Coffee Perks’ years of industry experience, ongoing support, comprehensive training, distinctive branding and advertising, protected territories and recurring revenue. Did you know that an office coffee and refreshment service is the least expensive employee benefit an employer can provide, and one of the most appreciated by their employees? Did you realize that a cup of coffee is usually one the first and last items a consumer will enjoy at a restaurant? Coffee Perks provides a unique niche in the break room and food service markets by offering distinctive products, equipment and distribution to service these market segments. Brew Success with a Coffee Perks Franchise.
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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