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Below is an in-depth analysis and side-by-side comparison of Travelodge Hotels vs Red Lion Hotels and Inns including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $184,960 - $8,424,593 | $8,431,750 - $36,598,000 |
Franchise Fee | $35,000 - $38,000 | $40,000 - $75,000 |
Royalty Fee | 4.5% | 5% |
Advertising Fee | 4% | 3.5% |
Year Founded | 1939 | 1959 |
Year Franchised | 1966 | 1999 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | -/- |
Start-up Costs | Yes/No | -/- |
Equipment | No/Yes | Yes/- |
Inventory | Yes/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 3-4 days Classroom Training: 4 days Additional Training: Regional workshops; customized property training | On-The-Job Training: Optional Classroom Training: Optional |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
International franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | Yes | - |
International Expansion | Yes | Yes |
Building temporary worker Scott King opened his first motel, King's Auto Court in 1935- - so as to welcome visitors going to San Diego's World's Fair. Throughout the following five years, he opened 24 more inns around Southern California. The first under the name Travelodge opened in 1940, and this turned into the name of Scott's organization in 1946. Today Travelodge is a piece of the Wyndham Worldwide gathering of lodging networks.
Known for offering high caliber, agreeable, yet reasonable rooms, Travelodge inns advance to many markets including families, seniors and business voyagers. With about 500 Travelodge areas all through the United States, Canada and Mexico, we keep on expanding our offerings to meet our visitors' differing needs. We offer projects and courtesies including:
* Wyndham Rewards, the world's biggest lodging rewards program*
* Best Available Rate Guarantee, guaranteeing that visitors locate our most minimal rate on the Internet
* Pet Friendly Locations
* Bear Bites complimentary breakfast which incorporates newly blended espresso, squeezed orange, arranged bagels, biscuits or baked goods
* Bear Basics in-room courtesies, our new drain and nectar scented lavatory luxuries
* Free day by day daily papers * In-room espresso
* Pools and/or meeting rooms at numerous areas
* Sleepy Bear Den rooms at numerous areas
Results Oriented. Growth Driven.
With over 50 properties open or under development, Red Lion has positioned itself for sustainable growth. Important to the chain's lasting success is the redefinition of brand segmentation and strengthened brand identity for both Red Lion Hotels and Red Lion Inns & Suites, along with the addition of the Leo Hotel Collection, a collection of unique, boutique, historic and/or destination hotels.
Publicly traded on the NYSE (RLH), Red Lion is an owner, operator and franchisor. Red Lion grew out of the Pacific Northwest with historic roots dating back more than 50 years and is showing hotel owners how they can tap into their deep experience.
More hoteliers are finding that franchise partners with skin in the game truly have their franchisees' return on investment in mind. As owners, Red Lion never asks their franchisees to do anything that as a company they would not do for their own properties. The biggest benefit for hotel owners is the ability to plug their properties into a finely tuned franchise system that offers franchisees the highest level of support including access to industry leading technology, business intelligence and revenue management systems.
With a keen eye on the market, Red Lion's new consumer website creates direct interaction with guests, offers local experiences and provides an improved booking engine. The locally inspired experience carries through to the service culture at the property and brings the website's local focus full circle, creating a impactful point of differentiation that helps build guest loyalty.