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Below is an in-depth analysis and side-by-side comparison of Incredibly Edible Delites vs Pretzel Time including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $100,000 - $150,000 | $145,000 - $254,000 |
Franchise Fee | $30,000 | $25,000 |
Royalty Fee | 4.5% | 7% |
Advertising Fee | - | 1-3% |
Year Founded | 1985 | 1991 |
Year Franchised | 1993 | 1992 |
Term Of Agreement | 10 years | 7 years |
Term Of Agreement | 10 years | 7 years |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | The training program includes all facets of shop operations including hands-on instruction in the creation of our designs. During the three-week program, training includes: * FruitFlowers design training * Purchasing * Organization of delivery system * Order taking * Staff development * Management techniques * Bookkeeping procedures * Advertising and marketing * Public relations plan | - |
Support | As a FruitFlowers® Franchise Partner you get: * Intensive hands-on training at our Philadelphia based facility covering everything from product creation to staff development * Site selection, facility layout and design assistance * Extensive marketing and public relations support, including a customized webstore on FruitFlowers.com® * Our National Franchise Conference held annually in a selected location Best of all, you get the exclusive use in your territory of the most respected name in the business - FruitFlowers! | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
18% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 8
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
FruitFlowers HAS TAKEN OVER Incredibly Edible Delites IS NO LONGER FRANCHISING
Susan Ellman and Ellen Davis began Incredibly Edible Delites Inc. in 1984 out of their own kitchens. What started out as a party idea'a 'floral' bouquet made of fresh-cut fruit'turned into an alternative to sending flowers. Within a year, the partners had moved Incredibly Edible Delites out of their homes; the first franchise location opened in 1993 in Westville, New Jersey.
The floral bouquets make unique centerpieces or gifts, suitable for hospital gifts, birthdays, anniversaries or any gift occasion. All fruits are preservative-free and ready to eat.
Pretzel Time introduced their famous soft pretzel in 1991 and have grown to become leaders in the soft pretzel category, specializing in offering steaming hot, fresh-baked, fresh twisted pretzels, pretzel dogs, freshly squeezed lemonade, and cold beverages all over the world. Pretzel Time operates over 190 stores located in 30 states and five international locations. NexCen added Pretzel Time to its QSR segment in August 2007. With the brand's commitment to fresh quality products and innovative new menu items, NexCen's marketing and branding experts will build the pretzel business beyond "just the pretzel concept in the mall," into a unified brand with strong positioning, a product innovation focus and a compelling look and feel. NexCen plans to elevate the pretzel business in consumers' minds in both the domestic and international marketplace. For more information, please visit www.pretzeltime.com