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Below is an in-depth analysis and side-by-side comparison of Incredibly Edible Delites vs Philly's Own Soft Pretzel Bakery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $100,000 - $150,000 | $163,750 - $243,500 |
Franchise Fee | $30,000 | $29,500 |
Royalty Fee | 4.5% | 7% |
Advertising Fee | - | $100/ month |
Year Founded | 1985 | - |
Year Franchised | 1993 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/- |
Start-up Costs | No/No | No/- |
Equipment | No/No | No/- |
Inventory | No/No | No/- |
Receivables | No/No | No/- |
Payroll | No/No | No/- |
Training & Support |
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Training | The training program includes all facets of shop operations including hands-on instruction in the creation of our designs. During the three-week program, training includes: * FruitFlowers design training * Purchasing * Organization of delivery system * Order taking * Staff development * Management techniques * Bookkeeping procedures * Advertising and marketing * Public relations plan | As a new franchisee, you will attend classroom training at our corporate facility in Doylestown, PA. Also, at the time your shop opens for business, a corporate trainer will be on-hand to assist with the process. After your shop opens, we will assist you and your staff anytime help is needed. We will visit your store from time-to-time to provide guidance, as well. |
Support | As a FruitFlowers® Franchise Partner you get: * Intensive hands-on training at our Philadelphia based facility covering everything from product creation to staff development * Site selection, facility layout and design assistance * Extensive marketing and public relations support, including a customized webstore on FruitFlowers.com® * Our National Franchise Conference held annually in a selected location Best of all, you get the exclusive use in your territory of the most respected name in the business - FruitFlowers! | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
18% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 8
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
FruitFlowers HAS TAKEN OVER Incredibly Edible Delites IS NO LONGER FRANCHISING
Susan Ellman and Ellen Davis began Incredibly Edible Delites Inc. in 1984 out of their own kitchens. What started out as a party idea'a 'floral' bouquet made of fresh-cut fruit'turned into an alternative to sending flowers. Within a year, the partners had moved Incredibly Edible Delites out of their homes; the first franchise location opened in 1993 in Westville, New Jersey.
The floral bouquets make unique centerpieces or gifts, suitable for hospital gifts, birthdays, anniversaries or any gift occasion. All fruits are preservative-free and ready to eat.
Owning a Philly's Own Soft Pretzel Bakery is a unique opportunity. Our shops main product line is one that everyone loves, soft pretzels! We offer two very popular styles of pretzels with the Philly Style Soft Pretzel and Grandma's Sweet Soft Pretzel. Our pretzels come in a variety of flavors as well. This diverse product offering attracts a wider customer base. Our other fine baked goods, as well as our delicious line of drinks expands our shops' appeal even further. If you are someone looking for your first business opportunity, we invite you to explore Philly's Own Soft Pretzel Bakery. And for those of you seasoned business owners, we look forward to discussing the advantages of becoming an owner in our Philly's Own franchise system.